Under Armour Business Analyst Interview Questions + Guide in 2025

Under Armour is a leading sports apparel and footwear company dedicated to empowering athletes through innovation and performance-driven products.

As a Business Analyst at Under Armour, you will play a crucial role in enhancing the company's operational efficiency and driving strategic initiatives. Your key responsibilities will include analyzing and interpreting data to inform business decisions, developing reports and dashboards to visualize performance metrics, and collaborating with cross-functional teams to support various projects. A strong understanding of SQL is essential, as you will use it to extract and manipulate data from databases. Proficiency in product metrics and analytics will help you assess performance trends and identify areas for improvement. Furthermore, experience with Python and algorithms can enhance your ability to automate processes and derive actionable insights.

The ideal candidate will exhibit strong analytical and problem-solving skills, a keen attention to detail, and the ability to communicate complex data insights effectively to stakeholders. A passion for sports and familiarity with Under Armour’s brand values will also contribute to your success in this role, as your work will directly impact the company’s mission to inspire athletes around the world.

This guide will help you prepare for the interview by focusing on the key skills and attributes that Under Armour values in their Business Analysts, allowing you to demonstrate your fit for the role confidently.

The interview process for a Business Analyst role at Under Armour is structured to assess both technical skills and cultural fit within the company. It typically consists of several rounds, each designed to evaluate different aspects of your qualifications and experiences.

1. Initial Phone Screen

The process usually begins with a phone interview conducted by a recruiter. This initial screen lasts about 30 minutes and focuses on your background, previous work experiences, and relevant skills. The recruiter will also provide insights into the company culture and the specifics of the Business Analyst role. Expect to discuss your motivations for applying and how your experiences align with Under Armour's values.

2. Hiring Manager Interview

Following the initial screen, candidates typically have a second interview with the hiring manager. This conversation dives deeper into your technical skills and how they relate to the role. You may be asked to elaborate on your past projects, particularly those involving data analysis, product metrics, and SQL. The hiring manager will assess your problem-solving abilities and how you approach analytical challenges.

3. Team Interviews

Candidates often meet with multiple team members in subsequent interviews. These sessions are designed to gauge team fit and collaboration skills. Expect a mix of behavioral questions and discussions about your analytical experiences. You may be asked to provide examples of how you've used data to drive decisions or improve processes in previous roles.

4. Technical Assessment

In some cases, candidates may be required to complete a technical assessment or take-home assignment. This could involve analyzing data sets, creating reports, or solving case studies relevant to the Business Analyst role. The goal is to evaluate your analytical thinking and proficiency with tools and methodologies commonly used in the industry.

5. Final Interview

The final round often includes a wrap-up interview with HR or senior management. This is an opportunity for you to ask questions about the company, the team, and the role itself. It’s also a chance for the interviewers to assess your overall fit within the company culture and your long-term career aspirations.

As you prepare for your interview, consider the types of questions that may arise in each of these stages, particularly those that focus on your analytical skills and experiences.

Here are some tips to help you excel in your interview.

Understand the Interview Process

The interview process at Under Armour typically involves multiple rounds, starting with a phone screen with HR, followed by interviews with the hiring manager and team members. Be prepared for a mix of behavioral and situational questions, as well as a potential take-home assignment. Familiarize yourself with the structure of the interviews and the types of questions you might encounter to help you feel more at ease.

Prepare for Behavioral Questions

Under Armour places a strong emphasis on understanding your past experiences and how they relate to the role. Use the STAR (Situation, Task, Action, Result) method to structure your responses. Reflect on your previous roles and be ready to discuss specific examples that highlight your problem-solving skills, teamwork, and ability to handle pressure. Questions about your strengths, weaknesses, and how you interact with customers are common, so have thoughtful answers prepared.

Showcase Your Analytical Skills

As a Business Analyst, your ability to analyze data and derive insights is crucial. Be prepared to discuss your experience with product metrics and any relevant analytical tools or methodologies you have used. You may be asked to explain how you have used data to improve processes or make decisions in previous roles. Highlight your proficiency in SQL, as it is a key skill for this position, and be ready to discuss any relevant projects or experiences.

Emphasize Cultural Fit

Under Armour values a collaborative and dynamic work environment. During your interviews, express your enthusiasm for the brand and its products, and be prepared to discuss why you want to work for Under Armour specifically. Show that you align with the company’s mission and values, and be ready to discuss how you can contribute to the team and the company culture.

Be Ready for Technical Assessments

While the interviews may focus on behavioral questions, be prepared for technical assessments, especially if the role requires specific analytical skills. Brush up on your SQL knowledge and be ready to tackle any data-related questions or exercises. If a take-home assignment is part of the process, manage your time effectively and ensure you understand the requirements before submitting your work.

Maintain a Positive Attitude

Throughout the interview process, maintain a positive and professional demeanor. Many candidates have noted that the interviewers at Under Armour are friendly and approachable, which can help ease your nerves. Approach the interview as a two-way conversation, where you are also assessing if Under Armour is the right fit for you. This mindset can help you feel more relaxed and confident during your discussions.

By following these tips and preparing thoroughly, you can position yourself as a strong candidate for the Business Analyst role at Under Armour. Good luck!

In this section, we’ll review the various interview questions that might be asked during a Business Analyst interview at Under Armour. The interview process will likely focus on your analytical skills, experience with data, and ability to work collaboratively within a team. Be prepared to discuss your previous work experiences, how you handle pressure, and your understanding of product metrics and SQL.

Experience and Background

1. What were your main responsibilities in your last job?

This question aims to understand your previous work experience and how it relates to the role at Under Armour.

How to Answer

Provide a concise overview of your responsibilities, focusing on tasks that align with the business analyst role. Highlight any relevant metrics or outcomes you achieved.

Example

“In my last position, I was responsible for analyzing customer data to identify trends and improve product offerings. I collaborated with cross-functional teams to implement changes that resulted in a 15% increase in customer satisfaction scores.”

2. Why are you leaving your current employer?

This question seeks to gauge your motivations and ensure they align with Under Armour's values.

How to Answer

Be honest but diplomatic. Focus on your desire for growth, new challenges, or a better fit rather than negative aspects of your current job.

Example

“I’m looking for new challenges that align more closely with my career goals, particularly in a company that values innovation and teamwork, like Under Armour.”

3. Describe a time you felt pressure and how you overcame it.

This question assesses your ability to handle stress and maintain performance under pressure.

How to Answer

Use the STAR method (Situation, Task, Action, Result) to structure your response, emphasizing your problem-solving skills.

Example

“During a critical project deadline, our team faced unexpected data discrepancies. I organized a quick meeting to delegate tasks and ensure everyone was aligned. We resolved the issues and delivered the project on time, which strengthened our team’s collaboration.”

Technical Skills

4. How would you prioritize multiple projects with tight deadlines?

This question evaluates your time management and prioritization skills.

How to Answer

Discuss your approach to assessing project urgency and importance, and how you communicate with stakeholders.

Example

“I prioritize projects by assessing their impact on business goals and deadlines. I maintain open communication with stakeholders to ensure alignment and adjust priorities as needed.”

5. Can you explain a time when you used data to improve a process?

This question looks for your analytical skills and ability to leverage data for decision-making.

How to Answer

Share a specific example where your analysis led to a measurable improvement in a process.

Example

“In my previous role, I analyzed customer feedback data and identified a recurring issue with our product return process. By streamlining the process based on my findings, we reduced return processing time by 30%.”

Behavioral Questions

6. Why do you want to work for Under Armour?

This question assesses your motivation and cultural fit with the company.

How to Answer

Express your passion for the brand and how your values align with Under Armour’s mission.

Example

“I admire Under Armour’s commitment to innovation and performance. As an athlete myself, I appreciate the brand’s focus on empowering individuals to achieve their best, and I want to contribute to that mission.”

7. Tell us about a time you worked in a team and faced a conflict. How did you handle it?

This question evaluates your teamwork and conflict resolution skills.

How to Answer

Use the STAR method to describe the situation, your role, and the resolution.

Example

“In a project team, there was a disagreement on the direction of our analysis. I facilitated a discussion where everyone could voice their opinions, and we ultimately reached a consensus that combined our ideas, leading to a successful project outcome.”

Analytical Skills

8. How do you approach analyzing product metrics?

This question assesses your analytical mindset and familiarity with product metrics.

How to Answer

Discuss your methodology for analyzing metrics and how you use them to inform decisions.

Example

“I start by defining key performance indicators relevant to the product goals. I then gather data, analyze trends, and present actionable insights to stakeholders to drive product improvements.”

9. Describe your experience with SQL and how you’ve used it in your previous roles.

This question evaluates your technical skills and experience with data manipulation.

How to Answer

Provide specific examples of how you’ve used SQL to extract and analyze data.

Example

“I have used SQL extensively to query databases for customer insights. For instance, I created complex queries to analyze purchasing patterns, which helped inform our marketing strategies and improve targeting.”