Under Armour Product Manager Interview Questions + Guide in 2025

Under Armour is a global leader in performance apparel and footwear, dedicated to empowering athletes through innovative products and a strong commitment to sustainability and equality.

The Product Manager role at Under Armour focuses on driving digital content strategy and consumer experiences that align with the company’s mission to support athletes. Key responsibilities include managing a diverse set of projects from ideation to implementation, collaborating with cross-functional teams including marketing, design, and engineering, and utilizing data-driven insights to enhance product offerings. Ideal candidates will possess strong analytical skills, a knack for storytelling, and the ability to navigate complex user needs, all while embodying Under Armour's core values of sustainability, teamwork, and athlete advocacy. A successful Product Manager will also demonstrate experience in A/B testing, user research, and familiarity with agile methodologies.

This guide is designed to equip you with the insights necessary to excel in your interview, helping you articulate your experiences and align your values with those of Under Armour effectively.

The interview process for a Product Manager at Under Armour is designed to assess both technical skills and cultural fit within the company. It typically consists of several rounds, each focusing on different aspects of the candidate's experience and capabilities.

1. Initial Phone Screen

The process usually begins with a phone interview conducted by a recruiter. This initial screen lasts about 30 minutes and focuses on your background, relevant experience, and understanding of the role. The recruiter will also gauge your alignment with Under Armour's values and culture, as well as your motivation for applying to the company.

2. Hiring Manager Interview

Following the initial screen, candidates typically have a second interview with the hiring manager. This conversation dives deeper into your specific skills and experiences related to product management. Expect to discuss your previous projects, how you approach problem-solving, and your ability to work cross-functionally with teams such as engineering, design, and marketing. Behavioral questions are common, focusing on how you handle challenges and collaborate with others.

3. Team Interviews

Candidates may then meet with multiple team members in a series of interviews. These sessions are designed to assess team fit and collaboration skills. Interviewers will likely ask about your experience with data-driven decision-making, A/B testing, and your familiarity with tools like Adobe Analytics. You may also be asked to present a product narrative or discuss how you would approach a specific project.

4. Take-Home Assignment (if applicable)

In some cases, candidates may be required to complete a take-home assignment that tests their analytical and problem-solving skills. This could involve analyzing a case study or developing a product strategy based on provided data. The assignment is typically followed by a discussion in a subsequent interview.

5. Final Interview

The final round often includes a wrap-up interview with HR or senior management. This is an opportunity for you to ask questions about the company culture, team dynamics, and future growth opportunities. It also serves as a chance for the interviewers to assess your overall fit within the organization.

Throughout the process, candidates should be prepared to articulate their experiences clearly and demonstrate their passion for enhancing consumer experiences through innovative product management.

Next, let's explore the specific interview questions that candidates have encountered during this process.

Here are some tips to help you excel in your interview.

Embrace the Company Values

Under Armour places a strong emphasis on its core values: Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality. Familiarize yourself with these values and think about how they resonate with your personal and professional experiences. Be prepared to discuss how you embody these values in your work and how they can guide your decision-making as a Product Manager. This alignment will demonstrate your commitment to the company culture and mission.

Prepare for Behavioral Questions

Expect a significant focus on behavioral questions during your interviews. Use the STAR (Situation, Task, Action, Result) method to structure your responses. Reflect on your past experiences, particularly those that showcase your ability to lead cross-functional teams, manage complex projects, and drive data-driven decisions. Highlight specific instances where you successfully navigated challenges or contributed to team success, as these stories will resonate well with the interviewers.

Showcase Your Analytical Skills

Given the emphasis on data-driven decision-making in the role, be ready to discuss your experience with analytics tools and methodologies, such as A/B testing and user research. Prepare to share examples of how you've used data to inform product decisions or improve user experiences. This will not only demonstrate your technical expertise but also your ability to leverage insights for strategic advantage.

Understand the Product Lifecycle

Familiarize yourself with the full product lifecycle, from ideation to post-launch iteration. Be prepared to discuss your experience in agile environments and how you have utilized tools like Jira to manage projects effectively. Highlight your ability to adapt to changing priorities and your approach to iterative development, as this is crucial for success in a fast-paced digital environment.

Communicate Clearly and Persuasively

As a Product Manager, you will need to craft compelling narratives around your projects. Practice articulating your ideas clearly and persuasively, both in writing and verbally. Be ready to present your thought process on product goals, solutions, and success metrics. This skill will be essential when influencing stakeholders and aligning cross-functional teams.

Be Ready for a Multi-Round Process

The interview process at Under Armour can be extensive, often involving multiple rounds with different stakeholders. Stay patient and maintain a positive attitude throughout the process. Use each interaction as an opportunity to learn more about the team and the company. Prepare thoughtful questions that reflect your interest in the role and the company’s future direction.

Reflect on Your Passion for Sports

Under Armour is a brand that loves athletes and sports. Be prepared to discuss your personal connection to sports and how it influences your work. Whether you are an athlete yourself or simply passionate about sports, sharing this connection can help you build rapport with your interviewers and demonstrate your alignment with the brand's mission.

By following these tips and preparing thoroughly, you will position yourself as a strong candidate for the Product Manager role at Under Armour. Good luck!

In this section, we’ll review the various interview questions that might be asked during an interview for a Product Manager role at Under Armour. The interview process will likely focus on your experience with product management, your ability to work cross-functionally, and your analytical skills. Be prepared to discuss your past projects, how you handle challenges, and your understanding of the digital landscape.

Product Management Experience

1. Can you describe a complex project you managed from ideation to launch?

This question assesses your project management skills and your ability to navigate the product lifecycle.

How to Answer

Outline the project’s objectives, your role, the challenges faced, and the outcomes. Highlight your leadership and decision-making skills throughout the process.

Example

“I led a project to launch a new digital content platform. I coordinated with design, engineering, and marketing teams to ensure alignment. Despite facing tight deadlines and resource constraints, we successfully launched on time, resulting in a 30% increase in user engagement.”

2. How do you prioritize features in your product roadmap?

This question evaluates your strategic thinking and prioritization skills.

How to Answer

Discuss your criteria for prioritization, such as user feedback, business impact, and resource availability. Mention any frameworks you use, like the MoSCoW method or RICE scoring.

Example

“I prioritize features based on user feedback and potential business impact. I use the RICE scoring model to evaluate each feature’s reach, impact, confidence, and effort, ensuring that we focus on high-value initiatives first.”

3. Describe a time when you had to pivot your strategy based on data.

This question tests your analytical skills and adaptability.

How to Answer

Share a specific instance where data led you to change your approach. Emphasize the importance of data-driven decision-making in product management.

Example

“During a product launch, user analytics showed low engagement with a key feature. I analyzed the data and discovered usability issues. We pivoted our strategy to enhance the user experience, which ultimately increased engagement by 40%.”

4. How do you handle conflicts within cross-functional teams?

This question assesses your interpersonal skills and ability to foster collaboration.

How to Answer

Discuss your approach to conflict resolution, emphasizing communication, empathy, and finding common ground.

Example

“When conflicts arise, I facilitate open discussions to understand each party's perspective. I focus on common goals and encourage collaboration, which helps to resolve issues and strengthen team dynamics.”

5. What metrics do you consider most important for measuring product success?

This question evaluates your understanding of product metrics and analytics.

How to Answer

Identify key performance indicators (KPIs) relevant to the role, such as user engagement, conversion rates, and customer satisfaction. Explain how you use these metrics to inform decisions.

Example

“I focus on metrics like user engagement, conversion rates, and Net Promoter Score (NPS). These metrics provide insights into user satisfaction and product performance, allowing us to make informed decisions for future iterations.”

Analytical Skills

1. How do you approach A/B testing in your product management process?

This question assesses your experience with experimentation and data analysis.

How to Answer

Explain your process for designing, executing, and analyzing A/B tests, including how you determine success criteria.

Example

“I design A/B tests by clearly defining the hypothesis and success metrics. After running the tests, I analyze the results using statistical methods to ensure validity, which helps us make data-driven decisions about feature implementations.”

2. Can you give an example of how you used customer feedback to improve a product?

This question evaluates your ability to leverage user insights for product enhancements.

How to Answer

Share a specific example where customer feedback led to actionable changes in the product.

Example

“After receiving feedback about a confusing onboarding process, I collaborated with the UX team to redesign it. We simplified the steps and added tooltips, resulting in a 25% increase in user retention during the first month.”

3. What tools do you use for product analytics and why?

This question assesses your familiarity with analytics tools and their application in product management.

How to Answer

Mention specific tools you’ve used, such as Google Analytics, Adobe Analytics, or Mixpanel, and explain how they help you track product performance.

Example

“I primarily use Adobe Analytics for its robust reporting capabilities. It allows me to track user behavior in detail, which is crucial for making informed product decisions and optimizing user experiences.”

4. How do you stay updated on industry trends and competitor products?

This question evaluates your commitment to continuous learning and market awareness.

How to Answer

Discuss your methods for staying informed, such as following industry publications, attending conferences, or networking with peers.

Example

“I regularly read industry blogs, attend webinars, and participate in product management forums. This helps me stay informed about trends and competitor strategies, allowing me to adapt our product offerings accordingly.”

5. Describe a time when you had to analyze a large dataset. What was your approach?

This question tests your analytical skills and ability to derive insights from data.

How to Answer

Outline your process for data analysis, including tools used and how you translated data into actionable insights.

Example

“I analyzed a large dataset from user interactions on our platform using SQL and Excel. I identified patterns in user behavior that informed our feature prioritization, leading to a 15% increase in user satisfaction.”