ETA Experiment

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Let’s say you work at Uber. A PM comes to you considering a new feature where instead of a direct ETA estimate like 5 minutes, would instead display a range of something like 3-7 minutes.

How would you conduct this experiment and how would you know if your results were significant?

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Topic
A/B Testing
Tags
Automotive / Transportation
Design of Experiments
Statistical Significance
Category
Case Study
Position
Data Scientist
Difficulty
Medium
Success
N/A
Last asked
This question was asked on March 30, 2026
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