The first step in developing a product strategy is to identify the right metrics and KPIs to measure the success of your product. In this course, you will learn how to identify the right metrics for your product.

Product Metrics Interview

Overview

Product Interview Question Guide

Why Are Product Interviews Important?

The Most Important Thing You Can Do to Prepare

Types of Product Interview Questions

A General Framework for Tackling Product Questions

Introduction to Product Metrics

Investigating metrics is a type of product intuition problem that will come up frequently in interviews. Examples of this are typically phrased along the lines of - If X metric is up/down by Y percent, how would you investigate it?

Introduction to Investigating Metrics Questions

Recommended Framework

Clarifying Questions

Gathering Context

Hypothesizing (Segmentation)

Evaluation and Validation

Example Case Study and Solution

Decreasing Comments

Investigating Fractional Metrics

Declining Applicants

Post Composer Drop

Fill Rate Drop

Diagnosing and Investigating Metrics

Measuring the success of products is critical to data science and analytics interviews. Generally, this question is an encapsulation of every time a product manager or executive asks the question: “So, how is it doing?”.

Strategy and Framework

Clarification

Understand the Product and Set Goals

Define Success Metrics

Prioritize Metrics and Test Hypothesis

Summary And Tips

Fractional Shares

Group Success

Instagram TV

Close Friends Story

Measuring Success

Before launching a feature, we can imagine that the first step we’d have to take is analyzing the existing data in our product to make a decision about exactly what to build. This process is what creates the building or change of a feature problem that gets asked in product interviews.

Clarify and Ask Questions

Understand Feature Change

Analyze Data

Changing Composer

Permanent Deletion Change

Netflix Retention

Recruiting Leads

Green Dot

Feature Change

Metric trade-off type questions can occur on their own in product interviews or as part of a larger product or AB testing interview discussion.

WAU vs Open Rates

Threaded Comments

Metric Trade-Offs

Learn what growth interview questions are and why they are distinct from all the previous questions we’ve covered.

Introduction to Growth Marketing

Promoting Instagram

Conclusion

Growth

Learn how to use product analytics to solve problems and empower business decisions.

Understand how to use product metrics and analytics to influence decisions

Let’s set up an example framework for the measuring success types of product questions.

<ol>
<li>Clarify and Ask Questions</li>
<li>Understand the Product and Set Goals</li>
<li>Define Success Metrics</li>
<li>Test Hypothesis</li>
<li>Correlate Behavior</li>
</ol>

For the sake of simplicity, let’s answer the question for Facebook Events.

Example Problem

<img src="https://d2qpirhrfplx04.cloudfront.net/5a075519-78b2-44c3-8302-f40411505a89.png" alt="Measure success"/>

Product Metrics Interview

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