Zayo Group is a leading provider of bandwidth infrastructure, offering fiber and connectivity solutions globally. The company supports a range of industries through comprehensive and robust network infrastructure services.

Joining Zayo Group as a Growth Marketing Analyst means contributing to data-driven marketing strategies focused on scaling customer acquisition and engagement. This position calls for a blend of analytical prowess, strategic thinking, and a strong grasp of marketing fundamentals. Here on Interview Query, you’ll find essential guidance for navigating the interview process, with insights into the types of questions you might encounter and tips for making a lasting impression.

Ready to take the next step in your marketing career at Zayo Group? This guide will help you prepare thoroughly for the interview and boost your chances of success.

Submitting Your Application

The first step is to submit a compelling application that reflects your technical skills and interest in joining Zayo Group as a Growth Marketing Analyst. Whether you were contacted by a Zayo recruiter or have taken the initiative yourself, carefully review the job description and tailor your CV according to the prerequisites.

Tailoring your CV may include identifying specific keywords that the hiring manager might use to filter resumes and crafting a targeted cover letter. Furthermore, don’t forget to highlight relevant skills and mention your work experiences.

Recruiter/Hiring Manager Call Screening

If your CV happens to be among the shortlisted few, a recruiter from the Zayo Talent Acquisition Team will make contact and verify key details like your experiences and skill level. Behavioral questions may also be a part of the screening process.

In some cases, the Zayo Growth Marketing Analyst hiring manager stays present during the screening round to answer your queries about the role and the company itself. They may also indulge in surface-level technical and behavioral discussions.

The whole recruiter call should take about 30 minutes.

Technical Virtual Interview

Successfully navigating the recruiter round will present you with an invitation for the technical screening round. Technical screening for the Zayo Growth Marketing Analyst role usually is conducted through virtual means, including video conference and screen sharing. Questions in this 1-hour long interview stage may revolve around Zayo’s marketing strategies, data analysis methods, and SQL queries.

In the case of Growth Marketing Analyst roles, take-home assignments regarding market segmentation, customer insights, and data visualization are incorporated. Apart from these, your proficiency against hypothesis testing, A/B testing, and digital marketing fundamentals may also be assessed during the round.

Onsite Interview Rounds

Followed by a second recruiter call outlining the next stage, you’ll be invited to attend the onsite interview loop. Multiple interview rounds, varying with the role, will be conducted during your day at the Zayo office. Your technical prowess, including data analysis and digital marketing capabilities, will be evaluated against the finalized candidates throughout these interviews.

If you were assigned take-home exercises, a presentation round may also await you during the onsite interview for the Growth Marketing Analyst role at Zayo.

Quick Tips For Zayo Group Growth Marketing Analyst Interviews

• Understand Zayo’s Services and Products: Zayo focuses heavily on communications infrastructure. Make sure to familiarize yourself with their services and understand how marketing can be tailored for the industry.
• Be Data-Driven: Zayo’s marketing roles assess how well you can provide insights with data. Brush up on your knowledge of marketing analytics, particularly focusing on ROI analysis, customer segmentation, and digital marketing metrics.
• Demonstrate Analytical and Marketing Skills: Be prepared to showcase your analytical skills along with your marketing knowledge. Practice responses to behavioral questions that reflect your ability to blend both domains effectively.

Typically, interviews at Zayo Group vary by role and team, but commonly Growth Marketing Analyst interviews follow a fairly standardized process across these question topics.

• How would you use data to convince a fast-food franchise to purchase another custom Snapchat filter? Snapchat partnered with a fast-food franchise to create a custom filter available for a week. How would you use data from this campaign to persuade the franchise to buy another custom filter this year?

• Write a function missing_number to find the missing number in an array of integers. You have an array of integers, nums of length n spanning 0 to n with one missing. Write a function missing_number that returns the missing number in the array. The complexity should be \(O(n)\).

• Create a function first_uniq_char to find the first non-repeating character in a string. Given a string, find the first non-repeating character in it and return its index. If it doesn't exist, return -1. Consider a string where all characters are lowercase alphabets.

• Develop a function inject_frequency to add the frequency of each character in a string. Given a string sentence, return the same string with an addendum after each character of the number of occurrences a character appeared in the sentence. Do not treat spaces as characters and exclude characters in the discard_list.

• Create a query to find the number of rows resulting from different joins between ads and top_ads. Allstate is running N online ads. The table ads contains all those ads, ranked by popularity via the id column. Create a subquery or common table expression named top_ads containing the top 3 ads and return the number of rows that would result from different join operations.

• How would you explain what a p-value is to someone who is not technical? Explain the concept of a p-value in simple terms to someone without a technical background. Use analogies or everyday examples to make it understandable.

• What is the difference between Logistic and Linear Regression? When would you use one instead of the other in practice? Describe the key differences between Logistic and Linear Regression. Provide practical scenarios where each type of regression would be appropriately applied.

• How would you build a fraud detection model with a text messaging service for transaction approval? You work at a bank that wants to build a model to detect fraud on the platform. The bank also wants to implement a text messaging service that will text customers when the model detects a fraudulent transaction, allowing the customer to approve or deny the transaction with a text response. How would you build this model?

• What is the difference between Logistic and Linear Regression? Explain the difference between Logistic and Linear Regression. When would you use one instead of the other in practice?

• What does the backpropagation algorithm do in neural networks? Describe the backpropagation algorithm in the context of neural networks. What is the informal intuition behind the algorithm? What are some drawbacks of the algorithm compared to other optimization methods? Bonus: Formally derive the backpropagation algorithm and prove that it does what it claims to do.

What is the average salary for a Growth Marketing Analyst at Zayo Group?

Q: What does the Growth Marketing Analyst position at Zayo Group entail?

The Growth Marketing Analyst at Zayo Group is responsible for executing data-driven marketing strategies to drive customer acquisition and retention. The role involves analyzing market trends, generating actionable insights, and optimizing marketing campaigns.

Q: What skills are essential for a Growth Marketing Analyst at Zayo Group? Strong analytical skills, proficiency in data visualization tools, and experience with SEO, SEM, and other digital marketing channels are essential. Familiarity with SQL and data analysis tools like Excel or Python is also highly beneficial.

Q: What is the interview process like for this role at Zayo Group? The interview process typically consists of an initial phone screening with HR, followed by technical interviews focusing on your analytical skills, marketing knowledge, and problem-solving abilities. There may also be a case study component to assess your practical skills.

Q: What is the company culture like at Zayo Group? Zayo Group prides itself on a culture of innovation, collaboration, and growth. The company values diversity and offers an environment that encourages learning and professional development. Employees are empowered to take initiative and drive change within the organization.

Q: How can I best prepare for an interview at Zayo Group? To prepare for an interview at Zayo Group, familiarize yourself with the company's services and recent market activities. Practice data analysis and visualization skills, and review common marketing strategies and metrics. Utilizing Interview Query can provide valuable insights and practice questions tailored to this role.

If you wish to delve deeper into Zayo Group, check out our main Zayo Group Interview Guide, where we have covered various questions that you might encounter. We also provide interview guides for other roles such as software engineer and data analyst, helping you understand the specifics of Zayo Group’s interview process across different positions.

At Interview Query, we equip you with an extensive toolkit to enhance your interview preparation and confidence, providing strategic insights to navigate any challenge during your Zayo Group Growth Marketing Analyst interview.

You can explore all our company interview guides for further preparation, and if you have any questions, don’t hesitate to reach out.

Good luck with your interview!