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Demandbase: Revolutionizing B2B Sales and Marketing
Demandbase is the Smarter GTM™ company for B2B brands, dedicated to transforming how businesses go to market. By integrating advanced Account Intelligence into every stage of the buyer journey, we empower marketing and sales teams to overcome data fragmentation, spot opportunities earlier, engage more intelligently, and close deals faster.
Located in the San Francisco Bay Area, New York, Seattle, and with teams in the UK and India, we invest heavily in our people, culture, and community. Recognized as one of the best places to work, Demandbase champions diversity, equity, and inclusion, inviting individuals from all backgrounds to join us.
Dive into this guide to discover Demandbase's dynamic work environment, the exciting roles available, and how you can grow your career with us. Let's build the future of B2B together!

**Demandbase: Revolutionizing B2B Sales and Marketing**

Demandbase is the Smarter GTM™ company for B2B brands, dedicated to transforming how businesses go to market. By integrating advanced Account Intelligence into every stage of the buyer journey, we empower marketing and sales teams to overcome data fragmentation, spot opportunities earlier, engage more intelligently, and close deals faster.

Located in the San Francisco Bay Area, New York, Seattle, and with teams in the UK and India, we invest heavily in our people, culture, and community. Recognized as one of the best places to work, Demandbase champions diversity, equity, and inclusion, inviting individuals from all backgrounds to join us.

Dive into this guide to discover Demandbase's dynamic work environment, the exciting roles available, and how you can grow your career with us. Let's build the future of B2B together!

Overview

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

What is a key disadvantage of the F-test when compared to multiple t-tests?

What is a key disadvantage of the F-test when compared to multiple t-tests?

Hundreds of Hypotheses

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

Let’s say that your company is running a standard control and variant AB test on a feature to increase conversion rates on the landing page. The PM checks the results and finds a .04 p-value.

How would you assess the validity of the result?

Experiment Validity

Suppose there exists a new airline named Jetco that flies domestically across North America. Jetco recently had a study commissioned that tested the boarding time of every airline, and it came out that Jetco had the fastest average boarding times of any airline.

What factors could have biased this result, and what would you look into?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

Boarding Times Bias

A new airline came out as the fastest average boarding times compared to other airlines.  What factors could have biased this result and what would you look into?

Demandbase Salaries by Position

Senior Software Engineer- (Data Platform) About Demandbase:Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever our clients interact with customers, and by helping them orchestrate every action across systems and channels - through advertising, account-based experience, and sales motions. The result? You spot opportunities earlier, engage with them more intelligently, and close deals faster. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, New York, Seattle, and teams in the UK and India, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area. We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase! What you'll be doing:<ul><li>This job is for a responsible individual contributor with a primary duty of leading the development effort and building scalable distributed systems.</li><li>Design & develop scalable data processing platforms.</li><li>Work on developing scalable data architecture system.</li><li>It provides the opportunity and flexibility to own a problem space and drive its product road map.</li><li>With ample opportunities to learn and explore, a highly motivated and committed engineer can push the limits of technologies in NLP area as well.</li><li>Follow engineering best practices to solve data matching, data search related problems Work closely with cross-functional teams in an agile environment.</li></ul> What we're looking for:<ul><li>You are a strong analytical and problem-solving skills.</li><li>You are self-motivated learner.</li><li>You are eager to learn new technologies.</li><li>You are receptive to constructive feedback.</li><li>You are Confident and articulate with excellent written and verbal communication skills.</li><li>You are open to work in small development environment.</li></ul> Skills Required:<ul><li>Bachelor’s degree in computer science or equivalent discipline from a top engineering institution</li><li>Adept in computer science fundamentals and passionate towards algorithms, programming and problem solving.</li><li>5-8 years of Software Engineering experience in product companies is a plus.</li><li>Should have experience in writing Production level code in Java or Scala.</li><li>Good to have experience in writing Production level code in Python.</li><li>Should have experience in Multithreading, Distributed Systems, Performance Optimization.</li><li>Good knowledge of database concepts & proficient in SQL.</li><li>Experience in Bigdata tech stack like Spark, Kafka & Airflow is a plus.</li><li>Should have knowledge/experience on one of the cloud AWS/Azure/GCP.</li><li>Experience in writing unit test cases & Integration test is a must.</li></ul>

Introduction to Demandbase: Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It's flexible, scalable ABM built for you. As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Austin, TX, Atlanta, GA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as "Fortune's Best Workplaces in the Bay Area,"Best Workplaces in Technology," "Best Workplaces for Millennials," and "Best Workplaces for Parents"! We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase! About the Role: The Senior Product Manager will lead the strategy and execution of core data products, creating new revenue streams and powering applications across our four clouds. This position reports to the VP, Data Platform and we're accepting applications from any qualified US-based candidates. The compensation range for this role is: $143,500-$181,493 What you'll be doing: <ul> <li>Create and maintain Demandbase's data assets (IP and underlying technology) </li><li>Understand strategic & competitive position in the market through direct customer interactions, partner relationships, and market research </li><li>Define data strategy, bringing customer feedback and pain points forward in prioritization, data definition, and content roadmap development </li><li>Identify, evaluate, and manage data sources aligned with our platform strategy </li> <li>Drive product priorities aligned to overall business objectives and develop a comprehensive roadmap for your data product(s) </li><li>Provide technical, functional, and business expertise to engineering teams </li><li>Define the data models and integration specifications for use by internal applications and external public APIs. </li><li>Define and drive data KPIs ensuring that the product vision and objectives are understood and agreed-upon across data sourcing, data analysts, data science, and engineering teams. </li><li>Work closely with customers to understand business pain, needs, requirements, impact, and value with the ability to translate all of those into a prioritized product roadmap </li><li>Work closely with sales engineers, solution architects, professional services, and other product managers to identify and prioritize the right opportunities, define solutions, and help drive cross functional execution to deliver a "whole product experience" for customers </li><li>Work closely with the Professional Services team to deliver key strategic projects to test and validate hypotheses regarding potential new data features </li><li>Act as an evangelist for your data product(s), defining a compelling narrative and representing the company at industry events, in analyst briefings, and with key customers </li><li>Understand and continuously gather intelligence about the current and future trends in B2B data and intelligence in order to deliver innovation </li></ul>What we're looking for: <ul> <li>5+ years product management in SaaS / B2B data, preferably in GTM technology </li><li>Experience working with distributed team across time zones/locations </li><li>Domain expertise in applications that leverage data and decision science to enhance customer engagement and application experience </li><li>Deep understanding of CRM and/or MAP applications and data models </li><li>Knowledge of the B2B data landscape, ideally with experience evaluating, integrating, and commercializing data assets </li> <li>Knowledge of web technologies and REST APIs </li> <li>Experience working on big data processing and/or data science applications </li><li>Technical competency and demonstrated leadership implementing data-driven solutions (e.g. data warehouse, data processing, MDM, business intelligence) </li><li>Knowledgeable about machine learning techniques including decision trees, time series, text analysis, NLP, etc. </li><li>Great analytical skills and product prioritization decision-making </li><li>Experience with agile, scrum, project management, and story-drafting </li><li>Strong communication skills, both written and spoken </li><li>Comfort/skill presenting to both internal and external audiences, from executive decision makers to technical personnel </li><li>Ability to write concise and clear definitions (user stories) of prioritized features for technical team implementation </li><li>Experience in business development and partnerships preferred </li><li>A degree in computer science or similar technical discipline preferred. </li> <li>Relevant huge (not only big, but huge) data experience desired </li></ul> Benefits: Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, no internal meetings Fridays, as well as access to Modern Health and other mental wellness resources. Additionally, we offer eight paid holidays and two additional week-long breaks when all Demandbase employees in the US take time off simultaneously (the week of July 4th and the week of Thanksgiving). We also provide 401(k), short-term/long-term disability, life insurance, and other great benefits. Our Commitment to Diversity, Equity, and Inclusion at Demandbase: At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis. We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply! We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together. Personal information that you submit will be used by Demandbase for recruiting and other business purposes. Our Privacy Policy explains how we collect and use personal information.

Introduction to Demandbase: Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever our clients interact with customers, and by helping them orchestrate every action across systems and channels - through advertising, account-based experience, and sales motions. The result? You spot opportunities earlier, engage with them more intelligently, and close deals faster. As a company, we're as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and teams in the UK and India, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area. We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase! About the Role: Are you a seasoned Data Scientist with a strong focus on AdTech, looking to take your career to the next level? We are seeking a Staff Data Scientist with extensive experience in AdTech to join our team. In this role, you will play a key role in driving innovation and optimizing advertising strategies, leveraging your deep knowledge of data science and AdTech to deliver impactful results for our customers. The compensation range for this role is: $169,374 - $272,290 Key Responsibilities: <ol> <li>Product and Engineering: Collaborate with our product and engineering teams to pinpoint the precise objectives of advertising campaigns and architect machine learning models that optimize these campaigns with precision.</li> <li>Account Ranking in B2B Buying Journey: Spearhead the development of algorithms to rank accounts in the B2B buying journey, shaping the direction of targeted advertising campaigns.</li> <li>Intent Taxonomy: Create and refine a browsable taxonomy of intent signals, enabling advertisers to gain a deeper understanding of user intent.</li> </ol> What You'll Be Doing: <ul> <li>Advanced Algorithm Development: Drive the development of advanced machine learning algorithms that optimize advertising strategies and deliver immediate business impact on KPIs.</li> <li>Model Deployment: End-to-end, fullstack ownership of ML models. Take charge of building, testing, and deploying custom ML/AI models and algorithms on extensive datasets, establishing rigorous processes for monitoring and analyzing their performance in production environments.</li> <li>Effective Communication: Excel in effectively communicating complex data science methods, statistical findings, and algorithmic insights to technical and non-technical stakeholders.</li> <li>Championing Innovation: Stay at the forefront of AdTech and data science, actively leading innovation initiatives within the organization.</li> </ul>What We're Looking For:<ul> <li>Experience: A minimum of 5 years of robust data science experience in AdTech.</li> <li>Educational Background: A degree in Statistics, Computer Science, Machine Learning, Mathematics, Computational Psychology, Operational Research, Physics, or a related field.</li> <li>Project Leadership: A strong track record of leading greenfield projects from conceptualization to production release.</li> <li>Analytical Skills: Proficiency in using analytical and database tools such as Jupyter notebooks, Hive, SQL, and No-SQL databases.</li> <li>Coding Expertise: Demonstrated ability to write clean and high-performance code in Python.</li> <li>AI/ML Proficiency: Proficiency in one or more of the following AI/ML technologies is advantageous: TensorFlow, scikit-learn, Spark MLlib, Bigquery Machine Learning, large-scale datasets, Natural Language Processing, and Graph algorithms.</li> </ul>Nice to Have Skills:<ul> <li>Team Leadership: Previous experience in leading teams and managing complex projects.</li> <li>Cloud Competency: Familiarity with Google Cloud or AWS cloud platforms.</li> </ul>Desired Qualities:<ul> <li>Ownership Mentality: Willingness to take full ownership of end-to-end machine learning products you develop or contribute to.</li> <li>Self-Driven: A highly self-motivated individual with the ability to operate with significant autonomy.</li> <li>Problem-Solving Acumen: Proficiency in breaking down complex problems and delivering innovative solutions.</li> <li>Goal-Focused: An ability to maintain a sharp focus on project goals without getting lost in the minutiae.</li> <li>Data Enthusiast: A passion for data, metrics, and using them to drive the success of projects.</li> </ul> As a Staff Data Scientist specializing in AdTech, you have the opportunity to make a significant impact in the ever-evolving landscape of data-driven advertising. Join our dynamic team today and take on a role that offers both challenges and rewards in the world of Advertising. Apply now to seize this exciting opportunity to contribute to the future of data-driven advertising. Benefits: Our benefits include options for up to 100% paid Medical and Vision premiums for employees, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, and 11 paid holidays and 2 additional weeks where all Demandbase employees take off (the week of July 4th and the week of Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things. Our Commitment to Diversity, Equity, and Inclusion at Demandbase At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis. We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply! We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together. Personal information that you submit will be used by Demandbase for recruiting and other business purposes. Our Privacy Policy explains how we collect and use personal information.

Demandbase Interview Questions

Demandbase Interview Guides

Overview

Demandbase Interview Questions

Demandbase Salaries by Position

Demandbase Opening Jobs