We are looking for an experienced and highly analytical Senior Business and Digital Analyst to play an important role in shaping our data-driven strategy. This position calls for an independent thinker with a knack for transforming complex data into actionable business insights. The ideal candidate will have the autonomy to drive initiatives while fostering a data-centric approach across the organization, especially in collaboration with our growth marketing initiatives. This role reports to our global head of marketing. Responsibilities: <ul><li>Design and execute in-depth analyses of data from paid advertising (meta, google, tiktok, influencers), organic social media, e-commerce platforms, GA4, and other key sources. </li><li>Develop and refine SQL queries for efficient data extraction from our databases. </li><li>Construct insightful dashboards and reports in Qlik to visualize data clearly and support decision-making at all levels. </li><li>Proactively identify trends, patterns, and opportunities within the data, formulating strategic recommendations to enhance business performance. </li><li>Work closely with our Growth Marketing Leader to analyze marketing spend, identify areas for optimization, and drive greater efficiency in campaigns. </li><li>Collaborate with cross-functional teams (marketing, sales, product, etc.) to share insights, align strategies, and measure the impact of business initiatives. </li><li>Champion the use of data analytics throughout the company, advocating for data-informed decision-making. </li><li>Mentor and train other team members on analytics, sharing your expertise and setting best practices. </li></ul> Requirements: <ul><li>Master's degree in Business, Marketing, Data Science, or a related field preferred</li><li>5+ years of hands-on experience as a business or digital analyst, demonstrating progression in skills and leadership</li><li>Deep expertise in social media analytics, e-commerce analytics, and GA4, with a focus on marketing performance analytics</li><li>Strong analytical skills and the ability to translate complex data into compelling recommendations</li><li>Outstanding communication and presentation abilities, tailoring reports and recommendations to various stakeholders</li><li>Advanced SQL proficiency</li><li>Proven experience managing and utilizing Qlik for business intelligence</li><li>Strong self-direction and motivation; comfortable setting priorities and managing projects independently</li></ul> Benefits: <ul><li>Flexible work-from-home</li><li>Competitive salary and benefits package </li><li>Be a key player in a growing and innovative company </li><li>High degree of autonomy to structure your work and drive impactful projects </li><li>Opportunity to collaborate closely with global company leadership</li></ul>

Full-time Hybrid - onsite 3 days per week / 2 days remote Lowell MA area The Alexander Technology Group is searching for a full-time Digital Analyst to research, find,, and implement data-based solutions within the digital and marketing space to meet business objectives. Please reach out to Chris McMillan at cmcmillan@alexandertg.com with an updated resume if you meet the qualifications for this role. The Role <ul><li>Leverage data to assess and analyze client/customer experience, marketing performance, and trends for business strategies. </li><li>Collaborate with stakeholders and vendors to improve the digital experience.</li><li>Conduct analysis providing actionable insights and data-driven recommendations.</li><li>Help to create, measure and provide insight on KPIs for Marketing and Digital Experience teams. </li></ul>Required Experience <ul><li>2 years’ banking/financial/Fintech experience. </li><li>2 year of data analysis and data visualization.</li><li>Strong experience with Business Intelligence reporting tools.</li><li>Experienced with creating technical specs, plans and strategies </li><li>Strong experience with Excel</li><li>Digital channels experience </li><li>SQL experience is a plus </li></ul>Please reach out to Chris McMillan at cmcmillan@alexandertg.com with an updated resume if you are interested in this role. ATG456 *MONATG*

<h3>Job Description</h3><div>Job Description<div>Benefits: <ul><li>401(k)</li><li>401(k) matching</li><li>Competitive salary</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul> About the role: As a Digital Analyst, you will be at the forefront of shaping data-driven decision-making processes through your expertise in qualitative data collection and analysis. Your role involves crafting and modernizing surveys and dashboards using the Qualtrics platform, implementing A/B experiments to optimize survey designs, and managing and updating all Qualtrics dashboard reports. Utilizing data science and machine learning methods, you will perform qualitative data analysis, exporting and manipulating Qualtrics data for various reports and products. Your responsibilities also include enhancing the Qualtrics integration with Googles Analytics/Site Improve, collecting user segments through digital surveys, and developing a strategic plan for Qualtrics surveys. You will build interactive and customizable Qualtrics dashboards, set appropriate KPIs, and provide actionable insights based on your thorough analysis of survey results. Join us to play a vital role in advancing the analytics program, making impactful recommendations, and interpreting trends in complex data sets. Responsibilities: <ul><li>Provide expertise in qualitative data collection and analysis, particularly regarding survey design, custom intercept creation, analysis, and dashboard development.</li><li>Build & modernize surveys and dashboarding using Qualtrics platform.</li><li>Implement A/B experiments within the Qualtrics platform, to continually optimize survey designs, with the goal of improving acceptance and completion rates.</li><li>Manage and update all Qualtrics (Vocalize) dashboard reports and develop new reports upon request.</li><li>Perform qualitative data analysis, upon request, using data science and machine learning methods, as necessary.</li><li>Export and manipulate Qualtrics data, and/or utilize the API, along with all associated embedded data, and utilize it for other products and reports.</li><li>Manage and enhance the Qualtrics integration with Googles Analytics/Site Improve.</li><li>Make recommendations to further enhance qualitative data collection and analysis in support of the analytics program.</li><li>Collect user segments/audience types using digital surveys.</li><li>Develop Qualtrics survey strategic plan. Elements include design, implementation, and analysis based on best research practices and statistical significance. Based on survey strategic plan, build, and develop survey within Qualtrics tool. Elements may include: Flow and logic, UA data ingestion, custom messaging, and design, etc.</li><li>Based on survey results, build interactive, customizable Qualtrics dashboards paired with thorough analysis of results with actionable insights.</li><li>Setting appropriate KPIs and optimization metrics, understanding how best to approach setting benchmarks and goals according to client needs.</li><li>Identifying, analyzing, and interpreting trends or patterns in complex data sets.</li><li>Produce data analytics insights and recommendations and communicate to the client. </li></ul> Skills / Qualifications: <ul><li>A Bachelors Degree in Computer Science, Business, or related field</li><li>Must be willing to obtain a public trust clearance </li><li>Minimum of 3 years of experience w/ Looker Studio dashboard creation and data management</li><li>Expert level data analytics experience w/ large data sets (acquisition, cleaning, wrangling, exploratory analysis, and correlation/regression testing)</li><li>Expert web analysis skills (deep knowledge of web analytics metrics and derived metrics)</li><li>2+ years of hands on experience with Google Tag Manager (GTM) including developing custom analytics using JavaScript to create events and triggers </li><li>Experience in developing GA4 custom dimensions, metrics, and events </li><li>1+ years of experience in Qualtrics Survey Development</li><li>Strong SQL skills (nested queries, custom query functions, etc)</li><li>1+ years of experience in Tableau Development</li><li>2+ years of Business Intelligence experience </li><li>Broad expertise in digital analytics, including knowledge of current trends and best practices</li><li>Experience with Extract, Transform, Load (ETL) software and processing</li><li>Experience with various UX/UI testing methodological approaches (A/B, multivariate, etc)</li><li>Experience with usability reporting and strategic recommendations</li><li>Experience with quantitative and qualitative analysis techniques, including modeling types (linear, exponential, logarithmic, etc), model fitting, natural language processing, and image processing analysis</li><li>Familiarity with big data analysis, business intelligence (BI) software, data modeling, and predictive analytics</li><li>Experience using with SEO projects and tools including web crawlers, on-page SEO, technical SEO, and semantic markup</li><li>Must have excellent consulting skills and be comfortable in a customer facing role </li><li>Excellent written and verbal communication skills</li><li>Produce data analytics insights, recommendations, and present to stakeholders</li><li>Must be a team-player and capable of handling multiple tasks in a dynamic environment</li><li>JS implementations and Python scripting for analytics experience preferred </li></ul> This is a remote position.</div></div>

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