**We believe in the power and joy of learning** At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose driving innovation that helps millions of learners improve their lives and achieve their dreams through education. **Our culture values diversity, engagement, and discovery** Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ . **What You'll Do Here:** As a Technical Product Manager (TPM), you will help blaze a new trail to transform the way people learn! Youll craft strategic solutions that meet our growing market needs across our SaaS infrastructure. **Key Responsibilities:** **Know the user:** Embody key personas, create their workflows, understand their needs, their goals, their decision-making process, their value drivers and their unstated intent. **Know the market:** Understand the market, our competitive landscape and products that will drive growth. **Track success:** Define clear measures of success and assess the business impact of released functionality by tracking key performance indicators (KPIs). **Make bold decisions:** Define creative solutions to solve key user needs that will advance our strategy, balancing 'reusability/scale' considerations with your decisions. **Be an integrator:** Regularly share vision, roadmaps, progress and dependencies with cross-functional teams, ensuring alignment on dependencies and risks. **Own and lead the digital delivery process:** Manage, prioritize and oversee the product roadmap through Initiatives and Epics, in collaboration with UX Designers, Systems Analysts, Engineering, Architecture, QA and other TPM team members. **Experience and Skills You Will Need Here:** + 3+ years of experience in software product management and/or product development preferably in the EdTech industry, with a track record of successful product launches + Experience in SaaS and back-office solutions is desired + Ability to lead customer discovery efforts, including conceptualizing, prototyping, testing, and iterating on solutions with customers + Proactive attitude and desire to embrace challenges, assume responsibility to drive hard tasks forward + Demonstrated experience collaborating effectively with diverse cross-functional teams + Experience managing and facilitating communication across all levels of the organization + Desire to seek new opportunities, step outside of a comfort zone and take on new challenges + Proficiency with Agile, Continuous Integration/Development, or SDLC models + BA or equivalent experience. Computer Science, or business degree a plus Ed2go, part of Cengage Group, has empowered millions of learners looking to improve their skills, get employed, and build a career. With over 2,000 academic partners, a growing roster of corporate customers, and an expanding direct-to-consumer channel, we are looking to significantly accelerate our business to address the global skills gap. Ed2go provides a catalog of more than 1,000 online courses across a wide variety of topics and industries to Continuing Education Departments within US Colleges and Universities. These non-credit offerings enable academic partners to upskill their community, enabling people to return to employment, make career transitions, and increase their earning power! Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengages EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links. Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917. **About Cengage Group** Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education. **Compensation** At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our _Total Rewards Philosophy_ . The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range. $101,900.00 - $163,000.00 USD **Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Job Title:  SEM Product Manager

Location:  Louisiana (remote & hybrid options available)

Department:  Digital Marketing

Company Overview:

Georges Media is a full-service advertising agency based in Louisiana, delivering innovative marketing solutions across multiple industries. With a commitment to superior service and strategic execution, we partner with clients to drive results and build impactful, long-term relationships. As a rapidly growing agency, we're seeking an experienced SEM Product Manager to lead our team in executing highly effective digital campaigns across a range of industries, spend levels, and geographies.

Position Summary:

As the SEM Product Manager, you'll lead a team responsible for executing our clients' SEM campaigns, driving strategy, optimization, and performance across Google Ads, Bing, and other search platforms. This role involves working closely with our account management, analytics, and creative teams to ensure campaigns meet client goals, deliver strong ROAS, and uphold industry standards. The ideal candidate is a strategic thinker with extensive SEM experience, strong leadership skills, and a passion for helping clients succeed through data-driven decisions.

Key Responsibilities:
Oversee and manage SEM campaigns from start to finish, including planning, execution, budget management, bid strategies, and reporting.
Conduct in-depth keyword research and develop optimized ad copy to drive high click-through and conversion rates.
Regularly monitor and analyze campaign performance, providing actionable insights to clients and internal stakeholders.
Lead the development and implementation of SEM best practices and innovative strategies to improve ROAS, CTR, and other key metrics.
Guide and mentor a team of SEM specialists, fostering their growth and skills in campaign management and optimization.
Collaborate with cross-functional teams to ensure that SEM strategies align with broader marketing objectives and enhance overall campaign effectiveness.
Maintain awareness of industry trends, platform updates, and emerging technologies, integrating these insights into client strategies as appropriate.
Develop and present detailed reports on campaign performance, including insights and recommendations for optimization.
Support high-level strategic initiatives and assist in the development of new SEM product offerings for clients.
Qualifications:     Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
3-5 years of experience in SEM, with a proven track record of managing large budgets and complex campaigns across multiple platforms.
Proficiency in Google Ads, Bing Ads, Google Analytics, and SEM bid management tools.
Google Ads and Analytics certifications are preferred.
Strong analytical skills with the ability to interpret data, optimize campaigns, and communicate insights clearly.
Excellent leadership and mentoring skills, with experience managing a team in a high-paced environment.
Proven success in achieving campaign goals such as ROAS, CTR, and conversion rate.
Exceptional organizational skills with the ability to manage multiple campaigns and deadlines.
Strong interpersonal and communication skills, with experience working across teams and presenting to clients.

Why Join Georges Media?

At Georges Media, we prioritize teamwork, innovation, and the growth of our employees. Join a dynamic and collaborative environment where you can make an impact, lead a team, and continue to advance your skills in digital marketing. We offer competitive benefits, opportunities for advancement, and the chance to work with a diverse range of clients.

Apply Today:

If you're a driven SEM professional looking to lead in a fast-growing agency environment, apply now to join Georges Media and help our clients succeed through strategic, results-driven SEM campaigns.

Product Manager Jobs in New Orleans, LA

Technical Product Manager
December 2, 2024

Sem Product Manager
November 30, 2024

Quick filters

Top companies

Product Manager Jobs in New Orleans, LA

Technical Product ManagerDecember 2, 2024

Sem Product ManagerNovember 30, 2024

Quick filters

Top companies

Technical Product Manager
December 2, 2024

Sem Product Manager
November 30, 2024