Payrate: $45 - $52/hr. Summary: The main function of a marketing analyst/coordinator is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst/coordinator is responsible for gathering information on competitors and methods of marketing and distribution. Job Responsibilities:<ul> <li>Forecast and track marketing and sales trends, analyzing collected data.</li> <li>Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.</li> <li>Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.</li> <li>Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.</li> <li>Measure the effectiveness of marketing, advertising, and communications programs and strategies.</li> <li>Develop and implement procedures for identifying advertising needs.</li> <li>Direct trained survey interviewers.</li></ul> Skills:<ul> <li>Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.</li> <li>Ability to work independently and manage ones time.</li> <li>Knowledge of principles and methods for showing, promoting, and selling products or services.</li> <li>Knowledge of media production, communication and dissemination techniques and methods.</li></ul> Education/Experience:<ul> <li>Bachelor's degree in marketing or equivalent training required.</li> <li>8-10 years related experience required.</li></ul> Compensation: The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements). Benefits and Ancillaries: Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee. Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions. #AditiConsulting

OverviewWho we areCollaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world's most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We're looking for diverse, talented team members who want to Dream. Do. Grow. with us.Lexus Relationship Marketing Analyst (JL15)What we're looking forThe Lexus Guest Experience team is looking for a creative, proactive, and highly motivated candidate to fulfill the Relationship Marketing Analyst role. This position primarily focuses on improving the Lexus guest experience by thoroughly understanding the customer journey (Shop, Buy, Own, Transition) to implement unique programs and/or touchpoints to increase engagement throughout the ownership lifecycle. The Relationship Marketing Analyst is responsible for ideating new tactics to increase brand engagement, vehicle awareness and consideration, guest retention, and new vehicle market share while exceeding the expectations of the 'new guest.'What you'll be doingMonitoring and enhancing Lexus New Car Welcome Lifecycle Communications to provide guests with a class-leading transition from sales to service.Ideating on innovative experimental service marketing initiatives to increase service retention, service market share, and drive parts and accessories sales.Ensuring all programs and initiatives are transitioning the guest relationship into long-term brand loyalty.Working closely with the Lexus Guest Experience team to understand the true voice of the guest and how our programs/initiatives need to evolve to meet the needs of our 'new guest.'Collaborating with Lexus Advertising and Product Marketing teams to develop assets supporting campaigns and new vehicle launches.Leveraging data-driven insights and innovative strategies to foster brand loyalty and empower guests to fully maximize the benefits of their ownership.Managing and creating content for the Lexus Vision Newsletter which brings awareness to Lexus owners about their ownership benefits, brand activities, vehicle highlights, and more.Collaborating with agencies and internal analytics teams to launch, monitor and track asset performance and communicate Fixed Ops Tier 2 media spend ROI.Managing all LexusCare marketing efforts and ideating new ways to increase awareness, educate in-market shoppers, owners, and dealers.Coordinating independently with Lexus HQ departments (including but not limited to Advertising and LDA, Lexus Product Marketing, Lexus College, Public Relations, IT, Dealer Digital, Lexus Areas, and the Toyota Division).Supporting Lexus Area DSPM MeetingsBudget management and expense trackingWhat you bring Bachelor's degree required.Marketing and/or advertising experienceExcellent oral and written communication (including A3) skills, with demonstrated collaboration and relationship management experience.Strong time management skills and the ability to work well under pressure.Passion for digital marketing with an understanding of social media platforms.Ability to travel independently as required for Area, dealership, and industry events.Ability to develop creative solutions with little supervision and establish cross-organizational relationships to effectively gather necessary information to perform role.Proficiency in Microsoft Office with the ability to create reports, graphs, charts and project timelines.Added Bonus if you Have:Vendor management experience (preferred)Automotive retail or Lexus/Toyota field experienceAdvanced degreeProduct knowledgeWhat We'll BringDuring your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlightsinclude:A work environment built on teamwork, flexibility, and respectProfessional growth and development programs to help advance your career, as well as tuition reimbursementTeam Member Vehicle Purchase DiscountToyota Team Member Lease Vehicle Program (if applicable)Comprehensive health care and wellness plans for your entire familyFlexible work options based on business needsToyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contributePaid holidays and paid time offReferral services related to prenatal services, adoption, childcare, schools and moreTax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)Relocation assistance (if applicable)Belonging at ToyotaOur success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members' efforts to dream, do and grow without questioning that they belong. As a company that has been one of DiversityInc's Top 50 Companies for Diversity and a member of The Billion Dollar Roundtable supporting minority and woman-owned suppliers for over 10 years, we are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business.Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.Have a question, need assistance with your application or do you require any special accommodations? Please send an email to talent.acquisition@toyota.com.

Company Overview: Join our dynamic team at Siemens Digital Industries Software, where we are committed to driving growth and innovation in the marketing analytics space. We leverage cutting-edge technologies and methodologies to deliver actionable insights that shape our marketing strategies and drive business success. Position Overview: We are seeking a highly skilled and experienced Senior Marketing Analyst, Advanced Analytics to join our team. The ideal candidate will have a strong background in marketing analytics, with a focus on advanced data analysis, revenue measurement, and strategic insights. This role will be instrumental in optimizing our marketing efforts and driving revenue growth. Key Responsibilities: <ul> <li>Develop and implement advanced analytics strategies to support marketing initiatives.</li> <li>Utilize Forrester's B2B Revenue Waterfall™ to align marketing and sales efforts around customer value and maximize revenue potential.</li> <li>Analyze and interpret complex data sets to provide actionable insights and recommendations.</li> <li>Measure and evaluate marketing performance using functional and impact metrics, ensuring alignment with business goals.</li> <li>Understand and support web analytics to track and optimize online marketing efforts.</li> <li>Leverage Microsoft Power BI for data visualization and reporting.</li> <li>Perform data cleaning and data engineering using dbt (data build tool).</li> <li>Utilize Oracle and Snowflake databases for data management and analysis.</li> <li>Apply knowledge of marketing technology, including Oracle Eloqua, Segment Data Capture, and Twilio Engage CDP.</li> <li>Collaborate with cross-functional teams to identify and address opportunities within buying groups.</li> <li>Create and maintain dashboards and reports to track key performance indicators (KPIs) and marketing effectiveness.</li> <li>Conduct in-depth analysis of marketing campaigns, customer behavior, and market trends.</li> <li>Present findings and recommendations to senior leadership and stakeholders.</li> </ul>Qualifications: <ul> <li>Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree preferred.</li> <li>10+ years of experience in marketing analytics or a related field.</li> <li>Proficiency in data analysis tools and software (e.g., SQL, Python, R, Tableau).</li> <li>Strong understanding of Forrester's B2B Revenue Waterfall™ and its application in marketing and sales alignment.</li> <li>Experience with functional and impact metrics to measure marketing performance.</li> <li>Excellent analytical, problem-solving, and communication skills.</li> <li>Ability to work collaboratively in a fast-paced, dynamic environment.</li> </ul>Soft Skills: <ul> <li>Team Collaboration: Ability to work effectively with cross-functional teams to achieve common goals.</li> <li>Adaptability: Flexibility to adjust to changing priorities and new challenges.</li> <li>Leadership: Capability to lead projects and mentor junior team members.</li> <li>Communication Skills: Strong verbal and written communication skills to convey complex information clearly.</li> <li>Attention to Detail: Keen eye for detail to ensure accuracy in data analysis and reporting.</li> <li>Strategic Thinking: Ability to think critically and strategically to drive business decisions.</li> <li>Process Optimization: Skills in optimizing processes to improve efficiency and effectiveness.</li> <li>Data-Driven Decision Making: Proficiency in using data to inform and drive decision-making processes.</li> <li>Cross-Functional Collaboration: Experience working across different departments to achieve business objectives.</li> <li>Project Management: Strong project management skills to handle multiple tasks and deadlines.</li> <li>Advanced Analytics Skills: Expertise in advanced analytics techniques and tools.</li> <li>Stakeholder Engagement: Ability to engage and influence stakeholders at various levels of the organization.</li> </ul> We look forward to welcoming a talented Senior Marketing Analyst to our team who is passionate about leveraging advanced analytics to drive marketing success and revenue growth. Apply today and be part of our innovative journey! Why us? Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software. A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow! Siemens Software. Transform the Everyday The salary range for this position is $101,900 to $183,400 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate's work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com. In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees). #LI-PLM #LI-Remote #SWSaaS Equal Employment Opportunity Statement Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. Reasonable Accommodations If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form. If you're unable to complete the form, you can reach out to our AskHR team for support at [redacted]. Please note our AskHR representatives do not have visibility of application or interview status. EEO is the Law Applicants and employees are protected under Federal law from discrimination. To learn more, Click here. Pay Transparency Non-Discrimination Provision Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here. California Privacy Notice California residents have the right to receive additional notices about their personal information. To learn more, click here.

Marketing Analyst Jobs in Plano, TX

Marketing Analystcoordinator 4
December 26, 2024

Relationship Marketing Analyst Lexus
December 22, 2024

Senior Marketing Analyst Advanced Analytics
December 16, 2024

Quick filters

Top companies

Marketing Analyst Jobs in Plano, TX

Marketing Analystcoordinator 4December 26, 2024

Relationship Marketing Analyst LexusDecember 22, 2024

Senior Marketing Analyst Advanced AnalyticsDecember 16, 2024

Quick filters

Top companies

Marketing Analystcoordinator 4
December 26, 2024

Relationship Marketing Analyst Lexus
December 22, 2024

Senior Marketing Analyst Advanced Analytics
December 16, 2024