<h3>Job Description</h3><div>Job Description<div>We’re looking for a talented Marketing Analyst to join our growing team and help us make informed decisions that enhance our marketing efforts and overall business performance.As a Marketing Analyst, you will play a key role in analysing market trends, consumer behaviour, and marketing campaign performance. Your insights will influence our marketing strategies and initiatives, enabling us to reach our target audience effectively and achieve our business goals.Key Responsibilities:<ul><li>Conduct comprehensive market research to identify trends, insights, and competitive analyses.</li><li>Analyse data from various marketing channels, including digital marketing, social media, email campaigns, and traditional advertising.</li><li>Prepare detailed reports and presentations on customer behaviour and marketing performance metrics.</li><li>Collaborate with cross-functional teams, including marketing, sales, and product development, to inform strategy and improve effectiveness.</li><li>Monitor key performance indicators (KPIs) to assess the success of marketing initiatives.</li><li>Provide actionable recommendations based on data analysis to optimize marketing campaigns.</li><li>Stay updated with industry trends and best practices in marketing analytics and data interpretation.</li></ul>Qualifications:<ul><li>Bachelor’s degree in Marketing, Business Administration, Data Science, or a related field.</li><li>Proven experience as a Marketing Analyst or similar role.</li><li>Proficiency in data analysis tools and reporting software.</li><li>Strong analytical skills with the ability to interpret complex data and turn it into actionable insights.</li><li>Familiarity with digital marketing channels and analytics tools.</li><li>Excellent written and verbal communication skills to effectively convey findings and collaborate with team members.</li><li>Detail-oriented with strong organisational skills and the ability to manage multiple projects simultaneously.</li></ul></div></div>

<h3>Job Description</h3><div>Job Description<div>About January DigitalJanuary Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful marketing agencies. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.Between our work and our culture, January Digital has been recognized more than 125 times including being a best place to work, 2023 NRF Digital Agency of the Year, 2024 NRF Partner of the Year, seven-time INC 5000 fastest growing company, and numerous times for our tactical and strategic excellence.About the Role:As a Senior Marketing Analyst, you will play a pivotal role in driving our data-driven marketing strategies by transforming complex data into actionable insights. Your expertise in quantitative analysis, data visualization, and advanced analytics will empower our media strategists and leadership to make informed decisions that enhance marketing performance and optimize strategic efforts. You'll collaborate closely with Data Engineering to ensure data integrity and leverage proprietary data to uncover innovative marketing opportunities.In this role, you will be at the forefront of designing and analyzing A/B tests, developing comprehensive reports, and presenting insights that directly influence the company's strategic direction. Your ability to translate business needs into technical requirements will be crucial in building robust data solutions that support our marketing objectives. We are looking for someone who thrives in a dynamic environment, has a deep understanding of marketing data, and possesses the leadership skills to drive cross-functional collaboration. This is an opportunity to make a significant impact on our marketing effectiveness and overall business success of our clients.Responsibilities:<ul><li>Partner with Data Engineering to optimize data tracking/quality and drive data warehouse improvements; </li><li>Finding innovative ways to use proprietary data for advanced analytics and marketing strategy purposes; </li><li>Apply expertise in quantitative analysis and data visualization to tell the story behind the numbers and provide recommendations to media strategists and leadership; </li><li>Design and analyze A/B tests to drive KPI improvements; </li><li>Provide actionable results that the business can leverage to set strategic direction and make day-to-day decisions; </li><li>Translating business requirements into engineering requirements and coordinating with Data Engineering to build out the solutions; </li><li>Analyze marketing and customer acquisition data and provide valuable, data-centric insights, and solutions; </li><li>Develop standardized and ad hoc reports to inform business decisions, with an emphasis on automation and scalability; </li><li>Ensure IT leadership is appropriately informed of performance or other issues; </li><li>Develop insights that can be used to drive optimizations across all channels; </li><li>Maintain a detailed understanding of all marketing data sources and legacy queries for effective data analysis; </li><li>Working across different teams and stakeholders, both internal and external; </li><li>Helping to create test strategy and measurement plans; </li><li>Analyze and report on funnel metrics and campaigns effectiveness including traffic, acquisition, conversion, and return on marketing investment; </li><li>Presenting insights to stakeholders. </li></ul>Requirements:<ul><li>5+ years of experience</li><li>Flexibility to deal with rapidly changing, time-constrained projects; </li><li>Effective communication skills to present information to technical and non-technical audience; </li><li>Knowledge of and curiosity to stay current on industry analytical trends; </li><li>Experience developing and maintaining reports in Retool or other data visualization tool; </li><li>Experience working with data from marketing platforms such as Google Ads, Meta, Instagram, YouTube, LinkedIn, etc. </li><li>Strong interpersonal, analytical, and organizational skills. </li><li>Working knowledge of the customer acquisition, re-engagement and retention processes are all preferred.</li><li>Capable of communicating and inspiring strong collaboration; </li><li>Very strong analytical skills.</li><li>Previous use of analytics and testing tools, such as Google Analytics, Adobe Analytics, Monetate, Optimize, VWO, as well as visualization tools.</li><li>Familiar with SQL programming language.</li><li>Effective leadership, persuasion and prioritization skills.</li><li>Prior experience working at a Marketing Agency. </li><li>Experience in the retail marketing industry preferred. </li><li>Marketing or Business Analytics degree preferred. </li></ul>Benefits & Perks <ul><li>Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility</li><li>Flexible PTO and Half-Day Fridays</li><li>Philanthropic Efforts and Paid Time Off to Volunteer</li><li>Fully covered medical, dental, and vision insurance</li><li>Annual Wellness Stipend</li><li>Currently a hybrid work environment with stunning NYC & Dallas offices</li><li>Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother's room</li></ul>January Digital is committed to providing our employees with flexible work options that allow them to balance their professional and personal responsibilities. As such, we offer a hybrid work policy that allows employees to divide their time between working in the office and working remotely. Under this policy, employees are required to work in either our Dallas or NYC office at least 5 days per month, however you are welcomed to come in as often as you'd like! These days will be determined by your manager and/or team.The base salary range for this role in Dallas is $100,000 - 130,000, depending on experience. Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes a bi-annual performance bonus, free health insurance, annual wellness stipend, company 401k contribution, & more.#LI-Hybrid</div></div>

WHO WE ARE: Leap is revolutionizing the event technology industry by empowering organizers to create experiences that are more engaging, more thrilling, and more impactful than ever before. Our all-in-one suite of ticketing, mobile apps, experiential marketing, and patron management tools, combined with our expert marketing services, allows organizers to drive nonstop engagement and capture all customer data from their entire event. That's why iconic brands like New York Comic Con, Bonnaroo, Illuminarium, and the NHL choose us to power their events. We are a diverse and passionate team of event experts and fans who are dedicated to helping organizers transform their event experiences. Like our clients, we live and breathe events. We take our passion, knowledge, and hands-on experience and apply it to our work every single day. With offices in Dallas, Montreal, and Sydney, and an expansive remote workforce across the globe, our diverse backgrounds give us the experience needed to create incredible events for any industry, anywhere in the world. Leap Event Technology is recognized and certified as a Top Workplace and Great Place to Work Canada. ABOUT OUR INTERNSHIP PROGRAM: Our 8 month program is an opportunity for students enrolled in a post-secondary education program to gain hands-on experience in the live event technology industry. This is a paid internship with a 40 hour a week schedule. Interns will work a hybrid schedule from one of our physical locations (Dallas or Montreal). The program is set to start on January 6, 2025 and end on August 8, 2025. As with all of our new hires, we look for motivated people who exemplify our core values to join our team. As a Leap Event Technology intern, you will: <ul> <li>Take part in our mentorship program: Be paired with an experienced member of our team </li><li>Participate in weekly intern cohort activities and events (social, team building, training) </li><li>Connect with Senior Leadership: One-on-one conversation with your department head and a Q&A session with our CEO </li><li>Have access to Udemy Business: a world-class learning and development platform offering over 14,000 training courses </li><li>Set goals: Work with your manager to determine what you want to accomplish during the program and receive feedback on your performance </li></ul>AS A DIGITAL MARKETING ANALYST INTERN, YOU WILL: <ul><li>Support our client-facing team who interfaces with the largest names in sports and entertainment on a daily basis </li><li>Perform Quality Assurance checks on email campaigns prior to deployments. Includes checking links, proofreading, and verifying email campaigns match client request </li><li>Track and manage reporting requests using internal project management tool </li><li>Generate performance reports for client email campaigns 24-48 hours after email campaign sends </li><li>Work directly with Digital Marketing leadership team to learn and grow within a fast-paced agency environment </li></ul>IMPORTANT INFORMATION: Please submit your application to our summer internship program by November 4, 2024. Qualified applicants will be contacted by a human resources representative to begin the interview process shortly thereafter. EXPERIENCE & SKILLS: <ul> <li>Enrolled in a related post-secondary program </li><li>Motivated to learn and work in a fast-paced environment </li><li>Working knowledge of Microsoft Outlook, Microsoft Excel, Microsoft PowerPoint </li><li>Strong communication skills </li> </ul>

Marketing Analyst Jobs in Dallas, TX

Marketing Analyst
November 18, 2024

Senior Marketing Analyst
November 15, 2024

Senior Marketing Analyst
November 14, 2024

Senior Marketing Analyst
November 12, 2024

Digital Marketing Analyst Intern
November 3, 2024

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Marketing Analyst Jobs in Dallas, TX

Marketing AnalystNovember 18, 2024

Senior Marketing AnalystNovember 15, 2024

Senior Marketing AnalystNovember 14, 2024

Senior Marketing AnalystNovember 12, 2024

Digital Marketing Analyst InternNovember 3, 2024