Responsibilities:

Collect and analyze data from various digital marketing channels, including website analytics, social media platforms, email marketing campaigns, and online advertising.
Utilize Kafka for real-time data streaming and processing, ensuring efficient data ingestion and integration from diverse sources.
Collaborate with stakeholders to define data requirements and implement tracking plans in Adobe Launch for various marketing initiatives.
Configure Adobe Launch rules, data elements, and extensions to enable effective data collection and tracking.
Monitor and troubleshoot Adobe Launch implementations to ensure data accuracy and integrity.
Conduct in-depth analysis of streaming data, user behavior, conversion rates, customer journeys, and other relevant metrics to identify opportunities for optimization.
Provide actionable insights and recommendations for website and campaign optimizations based on real-time data analysis and emerging trends.
Collaborate with cross-functional teams, including marketing, design, and development, to implement data-driven strategies and improve overall digital performance.
Stay updated with Adobe Launch features, emerging data streaming technologies, and industry best practices to recommend enhancements to existing analytics infrastructure.

Qualifications:

Bachelor's degree in marketing, business, computer science, statistics, or a related field.
Proven experience as a digital analyst or similar role, with a focus on analyzing digital marketing data.
Strong proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
In-depth understanding of Kafka architecture, concepts like topics, partitions, brokers, and experience with Kafka connectors and streaming APIs.
Familiarity with Adobe Experience Cloud solutions, including Adobe Analytics, Adobe Target, and Adobe Audience Manager.
Proficiency in configuring Adobe Launch rules, data elements, and extensions.
Experience with data visualization and dashboarding tools such as Tableau or Power BI.
Familiarity with A/B testing methodologies and statistical analysis.
Strong communication skills and the ability to effectively present findings to non-technical stakeholders.
Attention to detail and the ability to manage multiple projects simultaneously.
Strong problem-solving skills and a proactive mindset to drive continuous improvement.

Required Skills : - Pleasanton, CA or Dallas, TX - will be on site 2x a week from the start. - Adobe Analytics - Google Analytics - Kafka
Basic Qualification : Proficiency in Adobe Analytics/ Google Analytics data collection and tracking capabilities. The ideal candidate will possess strong analytical skills, experience with Kafka, and a good understanding of Adobe Analytics implementation.
Additional Skills : Proficiency in Adobe Analytics/ Google Analytics data collection and tracking capabilities. The ideal candidate will possess strong analytical skills, experience with Kafka, and a good understanding of Adobe Analytics implementation.
Background Check :Yes
Drug Screen :Yes
Notes :
Selling points for candidate :
Project Verification Info :The information provided below is for Apex Systems AV use only and is not to be distributed publicly, or to any third party. Any distribution of the below information will result in corrective action from Apex Systems Vendor Management. MSA: Individual Approval Required Client Letter: Will Not Provide
Candidate must be your W2 Employee :Yes
Exclusive to Apex :No
Face to face interview required :No
Candidate must be local :No
Candidate must be authorized to work without sponsorship ::No
Interview times set : :No
Type of project :0012033 | Guidant Global @ Albertsons Companies,
Master Job Title :IT
Branch Code :

Data Analyst Jobs in Pleasanton, CA

Market Data AnalystNovember 12, 2024

Data AnalystNovember 6, 2024

Senior Data AnalystNovember 4, 2024

Adobe Data AnalystOctober 29, 2024

Data AnalystOctober 26, 2024

Staff Data Analyst Manufacturing Systems EngineeringOctober 24, 2024

Quick filters

Top companies

Market Data Analyst
November 12, 2024

Data Analyst
November 6, 2024

Senior Data Analyst
November 4, 2024

Adobe Data Analyst
October 29, 2024

Data Analyst
October 26, 2024

Staff Data Analyst Manufacturing Systems Engineering
October 24, 2024