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Let’s say that your company is running a standard control and variant AB test on a feature to increase conversion rates on the landing page. The PM checks the results and finds a .04 p-value.

How would you assess the validity of the result?

Experiment Validity

Suppose there exists a new airline named Jetco that flies domestically across North America. Jetco recently had a study commissioned that tested the boarding time of every airline, and it came out that Jetco had the fastest average boarding times of any airline.

What factors could have biased this result, and what would you look into?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

Boarding Times Bias

A new airline came out as the fastest average boarding times compared to other airlines.  What factors could have biased this result and what would you look into?

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

What is a key disadvantage of the F-test when compared to multiple t-tests?

What is a key disadvantage of the F-test when compared to multiple t-tests?

Hundreds of Hypotheses

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

Swiggy Salaries by Position

Mandate 3 – Employees will work full-time from their base location About Swiggy Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees. Responsibilities : <ul><li>Reporting: Develop and manage views for different business metrics: dashboards, and scorecards. Coordinate with MIS and analytics for data gathering using SQL/excel and ensuring data sanity for day-to-day reporting.</li><li>Growth: Developing and executing BAU OPD growth plans - ie conversion improvement charters (across MOTs). Leading the bottom-up view on OPD growth planning.</li><li>Program management: Program managing the MS win plans and city growth projects. Designing activity systems, tracking mechanisms, and ensuring timely call-outs and alignments as needed for the MS win plans. Identify city-level opportunities and execute hyperlocal-level MS win projects.</li><li>Analysis: Analyse data & generate key insights on the business, user quality, redemption funnels & other mission-critical metrics</li><li>P&L management: Be the SPOC for consolidating & reviewing partnerships P&L, along with Biz Fin/accounting teams</li><li>Process/Program Management: End-to-end process/program management of strategic partnerships, by liaising with key stakeholders internally and leading the execution to completion</li><li>Strategic Initiatives: Ideate, problem-solve & implement key process improvement initiatives within the team </li></ul> Desired Skills : <ul><li>A bachelor’s degree in engineering/business/related field</li><li>1+ yr of experience as a Business Analyst</li><li>Excellent planning, organizational, and time management skills</li><li>Strong problem-solving & ability to work in ambiguous environments with high ownership</li><li>Proficiency in SQL, Excel, and PowerPoint</li><li>Understanding of basic statistics and probability concepts</li><li>Strong drive to move fast and break barriers</li></ul> "We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"

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