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Publicis Media Interview Questions

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Let’s say that your company is running a standard control and variant AB test on a feature to increase conversion rates on the landing page. The PM checks the results and finds a .04 p-value.

How would you assess the validity of the result?

Experiment Validity

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

What is a key disadvantage of the F-test when compared to multiple t-tests?

What is a key disadvantage of the F-test when compared to multiple t-tests?

Hundreds of Hypotheses

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

Suppose there exists a new airline named Jetco that flies domestically across North America. Jetco recently had a study commissioned that tested the boarding time of every airline, and it came out that Jetco had the fastest average boarding times of any airline.

What factors could have biased this result, and what would you look into?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

Boarding Times Bias

A new airline came out as the fastest average boarding times compared to other airlines.  What factors could have biased this result and what would you look into?

Publicis Media Salaries by Position

<h3>Job Description</h3><div>Job Description<div>Company Description Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and increase growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.Job Description As a front-end engineer in our technology team, you will develop and provide solutions that enable our agency teams to win in a marketplace. You will work with UX / Design, Product and fellow engineers to deliver transformative solutions across our platform.As a UI engineer you will provide estimates and contributing to shared component code. You will work with reusable patterns, tests and documentation.You will report to Senior Vice President, Data Engineering.This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.Responsibilities:<ul><li>Discuss implementation details of UI/UX designs</li><li>Provide estimations for time and level of effort</li><li>Contribute to a shared component library</li><li>Employ best practices around semantic markup and web accessibility</li><li>Build pages to be responsive, performant and to handle errors accordingly</li><li>Work in an Agile environment</li><li>Manage deliverables as assigned in Jira</li><li>Perform peer code reviews</li></ul>Qualifications <ul><li>3+ years of experience with web technologies including HTML, CSS, JavaScript</li><li>Experience developing web applications in React</li><li>Proficiency with the latest JavaScript syntax (ES6+)</li><li>CSS skillset and experience using CSS preprocessors such as SASS</li><li>Experience with NodeJS and common build tools such as Webpack, Babel and Vite</li><li>Understanding of Web Accessibility best practices</li><li>Understanding of asynchronous request handling, promises and RESTful APIs</li><li>Understanding of cross-browser compatibility issues and workarounds</li><li>Experience with cloud platforms such as AWS and Azure</li><li>Experience developing UI components utilizing Storybook</li></ul> Additional Information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.All your information will be kept confidential according to EEO guidelines.#LI-HybridReq #24-6251</div></div>

Job Description As a front-end engineer in our technology team, you will develop and provide solutions that enable our agency teams to win in a marketplace. You will work with UX / Design, Product and fellow engineers to deliver transformative solutions across our platform. As a UI engineer you will provide estimates and contributing to shared component code. You will work with reusable patterns, tests and documentation. You will report to Senior Vice President, Data Engineering. This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations. Responsibilities: <ul><li>Discuss implementation details of UI/UX designs </li><li>Provide estimations for time and level of effort </li><li>Contribute to a shared component library </li><li>Employ best practices around semantic markup and web accessibility </li><li>Build pages to be responsive, performant and to handle errors accordingly </li><li>Work in an Agile environment </li><li>Manage deliverables as assigned in Jira </li><li>Perform peer code reviews </li> </ul>Qualifications: Qualifications <ul><li>3+ years of experience with web technologies including HTML, CSS, JavaScript </li><li>Experience developing web applications in React </li><li>Proficiency with the latest JavaScript syntax (ES6+) </li><li>CSS skillset and experience using CSS preprocessors such as SASS </li><li>Experience with NodeJS and common build tools such as Webpack, Babel and Vite </li><li>Understanding of Web Accessibility best practices </li><li>Understanding of asynchronous request handling, promises and RESTful APIs </li><li>Understanding of cross-browser compatibility issues and workarounds </li><li>Experience with cloud platforms such as AWS and Azure </li><li>Experience developing UI components utilizing Storybook </li> </ul>Additional Information Our Publicis Groupe motto Viva La Diffrence means were better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $70,000 - $105,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. #LI-Hybrid Req #24-7827

<h3>Job Description</h3><div>Job Description<div>Company Description Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader.Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media network to drive better outcomes overnight.At Infinite Roar, we're driven by the exhilaration of the hunt and the triumph of the catch, all the while serving as faithful guardians of our brand we serve. It’s an evocation of our heritage as a "king of the jungle," as well as a recognition of the need of aspiring leaders to outshout the competition without having to outspend it.Under the direction of dynamic leaders with hands-on experience helping disruptor and challenger brands make outsized noise in the market, Infinite Roar delivers boutique service and insights alongside world-class buying clout, research and tools, and results.Job Description Overview:<ul><li>Can help evolve the Data Sciences/Advanced Analytics/Modeling capability within the practice</li><li>Can help provide expertise on Advanced Analytics/Modeling techniques to enhance our capabilities and bring new opportunities, approaches, ideas, perspectives, etc. to clients.</li><li>Has a combination of advanced analytical/modeling expertise, business acumen, a strategic/ technical mindset, client relationship and project management proficiency, together with a passion for building new capabilities</li><li>Can structure ambiguous problems, own and drive projects from start to finish, apply sound business judgment, and communicate complex information effectively</li><li>Has a genuine curious nature, desire to dive deep in the numbers to discover context and make the business case, and goes beyond usual approaches to solve problems and seize opportunities</li><li>Has the willingness to “have an opinion” backed up by insight and analytics and the confidence to influence key stakeholders in meetings</li></ul>Role Objectives:<ul><li>Work with complex data structures, cleanse data, and perform statistical analyses such as: marketing mix models (MMM), digital multi-touch attribution (MTA), TV attribution, media response analysis, time series analysis, predictive modeling, cluster analysis, user overlap analysis, path to conversion analysis, website analytics, lifetime value (LV) analysis, discrete choice/conjoint analysis, latent class & other clustering techniques (segmentations), multivariate & logistic regressions (ex. multivariate creative analysis), decision trees (e.g. CHAID/CART), factor & correspondence/MDS analysis, simulation & optimization, forecasting, etc.</li><li>Leverage advanced analytic techniques to drive marketing performance (ex. site traffic, application volume, conversion rates, CPA, revenue, ROAS, LTV, etc.), isolate key KPI trends and performance pacing, optimize consumer online/offline experiences, predict consumer behaviors, maximize sales conversion, drive optimizations (across media investment and mix, target audiences, and creative messages) and forecast critical business outcomes</li><li>Support senior team members in advanced analytics engagements from start-to-finish, including:<ul><li>Stakeholder interviews/fact-finding to uncover client issues</li><li>Propose solution /analytical approach / methodology, with supporting rationale</li><li>Manage project timeline throughout, escalating potential roadblocks when necessary</li><li>Conduct modeling and analyses</li><li>Generate insights</li><li>Formulate strategic implications and recommendations</li><li>Produce easy-to-understand, error-free, and timely reports</li><li>Deliver final presentation of results</li></ul></li><li>Effectively work across the advanced analytics/modeling lifecycle:<ul><li>Definition of business questions and hypotheses</li><li>Data acquisition from different sources (ensuring adequacy, accuracy, and legitimacy of data)</li><li>Data integration (merge, join, subset)</li><li>Data preparation and cleanup (missing data, outlier detection, duplications)</li><li>Model development</li><li>Conduct descriptive statistical and diagnostic techniques to determine model validity, accuracy and goodness-of-fit, such as: p-values, MAPE, Variance Inflation factor (VIF), Durbin-Watson, etc.</li><li>Exploratory data analysis</li><li>Creating and optimizing models including validation and interpretation</li><li>Data visualization (Excel, Tableau, R Shiny etc.)</li><li>Insights generation</li><li>Communication of results in a clear and succinct fashion</li></ul></li></ul>Qualifications Must Have:<ul><li>3+ years of work experience in a quantitative business environment</li><li>Experience in:<ul><li>SAS, R or Python (Must have worked and created codes from scratch on several projects – not merely running someone else’s code by changing parameters)</li><li>SQL (Must have worked and created codes from scratch on several projects – not merely running someone else’s code by changing parameters)</li></ul></li><li>Experience working with various advanced statistical modeling and other forms of quantitative analysis<ul><li>Experience in multi-variate regression in projects and understand regressions thoroughly<ul><li>P-value, VIF, T-score, R2, MSE, Durbin-Watson should all be familiar terms</li></ul></li></ul></li><li>ETL processing<ul><li>Knowledge of database structure</li><li>Experience with data manipulation</li></ul></li><li>Statistical/analytical software packages (SAS, R, Python) and coding/programming languages (SQL, Python)</li><li>Proficiency in Microsoft Office, particularly Excel (have the ability to sort, analyze, import, export, clean data, work with pivot tables, and know how to do V and H lookups, etc.) and PowerPoint</li></ul>Nice to Have:<ul><li>Experience working with marketing mix modeling (MMM), (digital; TV, radio, OOH, etc.) attribution and measurement companies: including Neustar, MMA (IPSOS), Analytic Partners, Nielsen (mROI; Visual IQ), (m)PHASIZE (Publicis Media), Hudson River Group (HRG), Marketing Evolution, Google Attribution 360, Abakus (SAP), Conversion Logic, TVSquared, iSpot, C3 Metrics, Data Plus Math, IRI, etc.</li><li>Business Intelligence (BI) / Visualization tool experience (Datorama, Domo, Tableau, Microstrategy, Microsoft Power BI, Data Studio)</li><li>Experienced working with aggregate, cookie, user-, and event-level datasets and ad/mar technologies like:<ul><li><ul><li>Ad Servers (Google/DCM, Innovid, Flashtalking, etc.)</li><li>Programmatic Media & Exchanges (DSPs, DMPs, SSPs, etc.)</li><li>Marketing Clouds (Adobe, Salesforce, Oracle, SAP Hybris, IBM, etc.)</li><li>Digital & Broadcast Analytics (Google, Adobe, Mixpanel, comScore, Quantcast, Nielsen, etc.)</li><li>ETL tools (Alteryx)</li><li>Web Analytics (Google Analytics, Adobe Analytics, etc.)</li></ul></li></ul></li><li>Experience working web analytics platforms (Adobe Analytics, Google Analytics, etc.)</li><li> </li><li>ETL processing<ul><li>Knowledge of database structure</li><li>Experience with data manipulation</li></ul></li><li>Statistical/analytical software packages (SAS, R, Python) and coding/programming languages (SQL, Python)</li><li>Proficiency in Microsoft Office, particularly Excel (have the ability to sort, analyze, import, export, clean data, work with pivot tables, and know how to do V and H lookups, etc.) and PowerPoint</li></ul> Additional Information All your information will be kept confidential according to EEO guidelines. 24-8994</div></div>

Job Description

The Publicis Media Technology group is a centralized practice within Publicis Media, the media-centric solutions hub of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PM Technology drives transformation across Publicis Media's agency brands via the provision of a scalable and consistent approach to data and technology. PM Technology is powered by a leading, data/tech platform; best-in-class technology management and consultancy services; unified workflow solutions; differentiated products and client solution stacks; and strategic oversight of all major data and technology partnerships. Home to over 700 engineers, data architects, consultants, product managers and a robust project management operation, PM Technology helps scale innovation worldwide.

You will report to Senior Vice President, Technology.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities:

Exercise planned and exploratory tests to validate software functionality, data warehousing, etc.

Create documentation for test plans, test charters, risk assessments, etc.

Design and execute automated tests to ensure fitness and stability of application under test.

Enter bugs/issues/enhancements in tracking system, track status and resolution.

Contribute ideas towards the enhancement and/or modification of designs to improve the product.

Troubleshoot problems in collaboration with software developers.

Qualifications:

Inquisitiveness, diligence, and humor.

3-5 years software testing experience.

Experience with SaaS model.

1+ years testing data warehousing or reporting solutions.

1+ years' experience with automating testing tools such as Katalon Studio, Selenium, etc.

Proficient in performance testing.

Fluency in T-SQL in MS SQL Server.

Experience creating cogent, useful documentation including test plans, test cases, specs, etc.

Experience with JIRA or similar project management software.

Desired Qualifications:

Experience in Scrum project management.

Advertising/Marketing experience.

Additional Information:

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

All your information will be kept confidential according to EEO guidelines.

#LI-Hybrid

Req 24-6421

#J-18808-Ljbffr

<h3>Job Description</h3><div>Job Description<div>Company Description Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and increase growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.Job Description The Publicis Media Technology group is a centralized practice within Publicis Media, the media-centric solutions hub of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PM Technology drives transformation across Publicis Media's agency brands via the provision of a scalable and consistent approach to data and technology. PM Technology is powered by a leading, data/tech platform; best-in-class technology management and consultancy services; unified workflow solutions; differentiated products and client solution stacks; and strategic oversight of all major data and technology partnerships. Home to over 700 engineers, data architects, consultants, product managers and a robust project management operation, PM Technology helps scale innovation worldwide.You will report to Senior Vice President, Technology,This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.Responsibilities:<ul><li>Exercise planned and exploratory tests to validate software functionality, data warehousing, etc.</li><li>Create documentation for test plans, test charters, risk assessments, etc.</li><li>Design and execute automated tests to ensure fitness and stability of application under test</li><li>Enter bugs/issues/enhancements in tracking system, track status and resolution.</li><li>Contribute ideas towards the enhancement and/or modification of designs to improve the product.</li><li>Troubleshoot problems in collaboration with software developers</li></ul>Qualifications <ul><li>Inquisitiveness, diligence, and humor</li><li>3-5 years software testing experience</li><li>Experience with SaaS model</li><li>1+ years testing data warehousing or reporting solutions</li><li>1+ years' experience with automating testing tools such as Katalon Studio, Selenium, etc.</li><li>Proficient in performance testing.</li><li>Fluency in T- SQL in MS SQL Server</li><li>Experience creating cogent, useful documentation including test plans, test cases, specs, etc.</li><li>Experience with JIRA or similar project management software</li></ul>Desired Qualifications:<ul><li>Experience in Scrum project management</li><li>Advertising/Marketing experience</li></ul> Additional Information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.All your information will be kept confidential according to EEO guidelines.#LI-HybridReq 24-6421</div></div>

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way. Increase your chances of reaching the interview stage by reading the complete job description and applying promptly. Job Description We are looking for a dynamic and innovative Search Product Manager to join our team. You are responsible for overseeing the development and enhancement of our search products, ensuring they meet the needs of our users and align with our business objectives. A strong emphasis on agile methodologies and a proven track record in agile process implementation is essential for this role.
Successful applicants are expected to manage multiple stakeholders and time zones, as this is a global role, making it key for them to have strong project management skills. This is a key role and requires the ability to both work in startup-like environments and within a large matrixed organization.
You will report to Director, Engineering.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Key Responsibilities
Stakeholder Collaboration: Act as the primary liaison between the technical team and stakeholders, including customers, business managers, and the development team, to ensure a clear understanding of product requirements.
Backlog Management: Prioritize and manage the product backlog, ensuring that the team always works on the most impactful tasks. Write clear and concise user stories and acceptance criteria.
Agile Delivery: Responsible for ensuring the delivery of projects, fostering an Agile environment, facilitating sprint planning, reviews, retrospectives, and daily stand-ups.
Quality Assurance: Work closely with the QA team to ensure that the deliverables meet the quality standards and that user experiences are consistent.
Team Coordination: Engage with engineering teams (offshore) in various time zones to plan and develop and deploy products on time and within the scope. Qualifications The Criteria:
Bachelor's degree in Computer Science, Business, or a related field.
5+ years of experience in product management, ideally with a media background.
Proven track record of shipping product on time and within budget
Solid technical background with knowledge of software development practices.
Strong project management ability, experience managing multiple simultaneous projects across various teams and time zones
Outstanding project management skills of breaking down tasks, simplifying product roadmaps, establishing owners and timelines, and status reporting.
Excellent skills in Jira or similar agile project management tools.
Preferred Qualifications :
Knowledge of search engines, advertising and marketing systems and processes
Master's Degree Additional Information About the Way We Work:
Be You
We believe you should be able to be the same person at work as you are at home. Authenticity and trust are important. Be who you are, mean what you say, allow other teammates to do the same. Know Your Teammates
We know social opportunities reinforce relationships, and relationships shape our attitudes. Everyone is equal parts teacher and learner, so invest in each other. We are a community. Play with intention. Make It Better
We believe there’s always room for growth—professionally, personally, and in our communities. We identify opportunities for improvement, innovation, and learning and encourage our clients to do the same. Collaborate Expertly
Everyone comes to us with a different background and provides unique value. Speak up, embrace a “what if” attitude, and support the people around you. Collaborate with your team, hone your expertise, and remember—the best idea wins.
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $81,500 - $128,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 08/14/2024.
Req #24-6907 #J-18808-Ljbffr

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Publicis Media Salaries by Position

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