Getting ready for an Business Analyst interview at Pinterest? The Pinterest Business Analyst interview span across 10 to 12 different question topics. In preparing for the interview:
Interview Query regularly analyzes interview experience data, and we've used that data to produce this guide, with sample interview questions and an overview of the Pinterest Business Analyst interview.
Can you describe a specific project where you utilized SQL to analyze data? What steps did you take to gather insights, and how did those insights impact your team's decisions?
When discussing your experience with SQL, start by detailing the context of the project, including the data you were working with and the goals of the analysis. Explain how you wrote SQL queries to extract and manipulate data, focusing on any challenges you faced, such as data quality issues. Highlight the insights you uncovered through your analysis and how you communicated these findings to your team, including any recommendations you made based on the data. Conclude by discussing the outcomes of your analysis and the impact it had on the project or organization.
What metrics do you believe are most critical for measuring user engagement on a platform like Pinterest? Why do you think these metrics are important?
When answering this question, start by defining what user engagement means in the context of Pinterest. Discuss metrics such as daily active users, session length, pins saved, and content interactions. Explain why these metrics are vital for understanding user behavior and improving the platform. For instance, you might highlight how increasing session length can indicate higher user satisfaction, leading to better retention rates. Additionally, you could mention the importance of tracking trends over time to inform strategic decisions.
If you observed a steep decline in the ratio of actions to active users, what potential causes would you investigate, and what steps would you take to address them?
In your response, outline a systematic approach to diagnosing the issue. Start by listing potential causes such as changes in user behavior, platform updates, or external factors like market trends. Discuss how you would gather data to support your investigation, such as user feedback, behavioral analytics, and A/B testing results. Emphasize the importance of collaboration with cross-functional teams to brainstorm solutions and to implement strategies aimed at re-engaging users, such as personalized content recommendations or targeted marketing campaigns.
Typically, interviews at Pinterest vary by role and team, but commonly Business Analyst interviews follow a fairly standardized process across these question topics.
We've gathered this data from parsing thousands of interview experiences sourced from members.
Practice for the Pinterest Business Analyst interview with these recently asked interview questions.