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Learfield Interview Questions

an industry leader for more than four decades, learfield has a deep presence in the college athletics landscape nationwide. it manages the multimedia and sponsorship rights for more than 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious learfield directors’ cup. learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies. while the company was founded in 1972 as a small farm radio network, today, learfield is a diverse media enterprise anchored by its core collegiate business. much of the company’s evolution in recent years can be attributed to its robust, strategic growth plan unveiled in december 2011 that brought majority ownership investments from

an industry leader for more than four decades, learfield has a deep presence in the college athletics landscape nationwide. it manages the multimedia and sponsorship rights for more than 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious learfield directors’ cup. learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies. while the company was founded in 1972 as a small farm radio network, today, learfield is a diverse media enterprise anchored by its core collegiate business. much of the company’s evolution in recent years can be attributed to its robust, strategic growth plan unveiled in december 2011 that brought majority ownership investments from

Overview

Learfield Interview Guides

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

What is a key disadvantage of the F-test when compared to multiple t-tests?

What is a key disadvantage of the F-test when compared to multiple t-tests?

Hundreds of Hypotheses

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

Let’s say that your company is running a standard control and variant AB test on a feature to increase conversion rates on the landing page. The PM checks the results and finds a .04 p-value.

How would you assess the validity of the result?

Experiment Validity

In an A/B test, how can you check if assignment to the various buckets was truly random?

In an A/B test, which of the following is a common method to determine if the assignment to the test groups was truly random?

In an A/B test, which of the following is a common method to determine if the assignment to the test groups was truly random?

Random Bucketing

Learfield Salaries by Position

Learfield is looking for a Data Analyst, who will be a part of the strategic vision of Learfield's data and analytics team. Furthermore, you will develop strategic insights in a collegiate business setting for the Learfield Amplify partner. This role will be responsible for mining customer profiles, analyzing behavioral data from multiple platforms and data sources: online transactions, phone transactions, alumni club donations, email response data, fan surveying and ticket sales, etc. to support business decisions. Responsibilities: <ul><li>Performs on-going data analysis pertaining to the university's customer database, while maintaining, querying, validating the CRM and ticketing databases.</li><li>Work with Learfield Amplify Director of Ticket Sales & Service to help grow email subscription base, drive segmentation strategy for email campaigns, and create data-driven sales strategy</li><li>Support Learfield with tracking sponsor sales and activation statistics</li><li>Leverage data within Fanbase to identify new ticketing and sponsorship prospects for sales team</li><li>Manage current and new Business Intelligence tools to help Learfield and athletic administration stay on the cutting-edge of data and tech that can be leveraged for revenue generation</li><li>Produce research studies including but not limited to pricing analysis, survey analysis, season ticket holder retention and acquisition models, and lead scoring</li><li>Work closely with Marketing, Development, and Ticket Operations to coordinate sales efforts and build, create and segment data</li><li>Work collaboratively across all aspects of the enterprise (especially across multiple business units) to understand data and analytics needs and how the data & analytics team can most effectively service those needs.</li><li>Create and maintain a customer ranking system developed to maximize sales, email marketing opportunities</li></ul> Qualifications: <ul><li>A minimum of 1+ years of data & analytics-focused work</li><li>Experience working with data visualization and BI tools such as Tableau, Power BI, DOMO, etc.</li><li>Proficiency in at least one programming language such as SQL, R, Python, etc.</li><li>Knowledgeable in CRM administrative practices (Salesforce, MS Dynamics), Microsoft Office</li><li>Experience with Ticketmaster/Archtics or Paciolan is a plus, but not required</li><li>Can translate your knowledge & experience to business use-cases and prioritized work</li><li>Sports/media/entertainment or sponsorship experience is a plus, but not required</li><li>Must possess a high level of integrity and honesty; ability to influence others through leading by example</li><li>Manage time effectively and orchestrate multiple tasks simultaneously</li><li>Bachelor's degree or equivalent in related technical field e.g. Sports Business Management, Compute Science, Economics, Mathematics, Physics, Information Technology, etc.</li></ul> Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability. Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Learfield is looking for a Data Analyst, who will be a part of the strategic vision of Learfield's data and analytics team. Furthermore, you will develop strategic insights in a collegiate business setting for the Learfield Amplify partner. This role will be responsible for mining customer profiles, analyzing behavioral data from multiple platforms and data sources: online transactions, phone transactions, alumni club donations, email response data, fan surveying and ticket sales, etc. to support business decisions. Responsibilities: <ul><li>Performs on-going data analysis pertaining to the university's customer database, while maintaining, querying, validating the CRM and ticketing databases.</li><li>Work with Learfield Amplify Director of Ticket Sales & Service to help grow email subscription base, drive segmentation strategy for email campaigns, and create data-driven sales strategy</li><li>Support Learfield with tracking sponsor sales and activation statistics</li><li>Leverage data within Fanbase to identify new ticketing and sponsorship prospects for sales team</li><li>Manage current and new Business Intelligence tools to help Learfield and athletic administration stay on the cutting-edge of data and tech that can be leveraged for revenue generation</li><li>Produce research studies including but not limited to pricing analysis, survey analysis, season ticket holder retention and acquisition models, and lead scoring</li><li>Work closely with Marketing, Development, and Ticket Operations to coordinate sales efforts and build, create and segment data</li><li>Work collaboratively across all aspects of the enterprise (especially across multiple business units) to understand data and analytics needs and how the data & analytics team can most effectively service those needs.</li><li>Create and maintain a customer ranking system developed to maximize sales, email marketing opportunities</li></ul> Qualifications: <ul><li>A minimum of 1+ years of data & analytics-focused work</li><li>Experience working with data visualization and BI tools such as Tableau, Power BI, DOMO, etc.</li><li>Proficiency in at least one programming language such as SQL, R, Python, etc.</li><li>Knowledgeable in CRM administrative practices (Salesforce, MS Dynamics), Microsoft Office</li><li>Experience with Ticketmaster/Archtics or Paciolan is a plus, but not required</li><li>Can translate your knowledge & experience to business use-cases and prioritized work</li><li>Sports/media/entertainment or sponsorship experience is a plus, but not required</li><li>Must possess a high level of integrity and honesty; ability to influence others through leading by example</li><li>Manage time effectively and orchestrate multiple tasks simultaneously</li><li>Bachelor's degree or equivalent in related technical field e.g. Sports Business Management, Compute Science, Economics, Mathematics, Physics, Information Technology, etc.</li></ul> Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability. Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Learfield Interview Questions

Overview

Learfield Interview Guides

Learfield Interview Questions

Learfield Salaries by Position

Learfield Opening Jobs