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You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

What is a key disadvantage of the F-test when compared to multiple t-tests?

What is a key disadvantage of the F-test when compared to multiple t-tests?

Hundreds of Hypotheses

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

Let’s say that your company is running a standard control and variant AB test on a feature to increase conversion rates on the landing page. The PM checks the results and finds a .04 p-value.

How would you assess the validity of the result?

Experiment Validity

Let’s say we have a table with an <code>id</code> and <code>name</code> fields. The table holds over 100 million rows and we want to sample a random row in the table without throttling the database.

Write a query to randomly sample a row from this table.

Input:

<code>big_table</code> table

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>

Write a query to randomly sample a row from a big table.

Random SQL Sample

Korn Ferry Salaries by Position

Develop and implement short, medium, and long-term strategies for the events you manage, ensuring alignment with RX’s growth objectives and industry needs. Plan, develop, and oversee face-to-face, virtual, and hybrid events such as trade shows, conventions, and conferences. Strengthen and develop the event brand, identify new market opportunities, and drive event growth. Duties and Responsibilities • Product Management: Oversee all phases of the event lifecycle, including planning, positioning, branding, execution, and performance analysis. • Stakeholder Engagement: Maintain strong relationships with exhibitors, sponsors, associations, and sector entities, fostering partnerships and strategic alignment for each event. • Market Analysis: Track market trends, participant behavior, and industry innovations to identify opportunities for expansion and improvement. • Budget Management: Control event budgets, ensuring project revenue, profitability and financial sustainability. • Team Leadership: Lead and guide cross-functional teams (sales, marketing, operations), fostering collaboration and alignment in event execution. • Reports and Metrics: Monitor event KPIs, conduct performance analyses, and present reports and insights to senior management. • Project Management: Create and track a schedule of activities for event organization, including all supporting areas such as sales, marketing, operations. Contacts • External relations: Suppliers, Press agents, Public Bodies, Associations, Exhibitors and Pavilions. • Local internal relations: Marketing, Sales, Customer Journey, IT, Finance, Purchasing and HR. RequirementsEducation: • Degree in Business, Marketing, Communication, or related areas; a postgraduate degree is a plus. • MBA in Project Management is desirable. • Advanced English required; Spanish is a plus. Experience: • Significant experience in B2B product management, events, or related field. Technical Knowledge: • Strong skills in operational planning, project management, cost control, and supplier management with an analytical and results-driven mindset. • Experience managing relationships with industry stakeholders, including sponsors and associations. • ERP systems knowledge (preferably Oracle). • Proficiency in Microsoft Office. Soft Skills: • Excellent communication and leadership skills. • Proactivity and adaptability in dynamic, high-performance environments. • Sense of urgency. • Teamwork. • Resilience. • Conflict resolution. • Empathy. • Negotiation skills. • Creativity. • Data-oriented mindset.

Korn Ferry is a global organizational consulting firm. We help clients synchronize strategy and talent to drive superior performance. We work with organizations to design their structures, roles, and responsibilities. We help them hire the right people to bring their strategy to life. And we advise them on how to reward, develop, and motivate their people.
Our 10,000 colleagues serve clients in more than 50 countries . We offer five core solutions:
Organizational Strategy
Assessment and Succession
Talent Acquisition
Leadership Development
Total Rewards
B2B Marketing Analytics Manager
Korn Ferry is seeking a B2B Marketing Analytics Manager to work on our Growth Marketing team. As the Marketing Analytics Manager, you will be responsible for gathering, analyzing, and interpreting marketing data to optimize our marketing strategies, improve customer acquisition and retention, and enhance overall marketing performance. This role requires a strong analytical mindset, expertise in marketing technologies, and the ability to transform data into actionable recommendations.
In this role you will plan, measure, analyze, and report on marketing online and offline initiatives to maximize their effectiveness, optimize return on investment (ROI), and drive better results in the future. Our environment is fast-paced, and this role is in a particularly high-growth area, requiring the ability to work autonomously in an ever-changing environment. This role will span across planning, monitoring, and evaluating our team’s various campaigns and their outcomes with the ability to pull and analyze data from various sources.
What you’ll be doing
Analyzing the effectiveness of marketing campaigns based on performance indicators across all channels (website, email, social, events, paid advertising) and different data sources (CRM Salesforce, social platforms, Marketo Measure, DOMO, advertising platforms)
Lead QBR and take a leadership role in our Marketing Reporting Center of Excellence
Leading measurement plans and analysis of marketing programs and campaigns, including ROI calculations and identifying success factors which can be applied for continuous improvement
Creating, publishing, and presenting reports on KPIs, marketing program ROI, and pipeline health
Collaborating with cross-functional stakeholders across analytics, marketing, revenue and marketing ops to generate business insights and inform marketing strategies
Creating experimentation and A/B testing plans to support marketing and product user flows
Being a subject matter expert on analytics topics like campaign best practices, data pull, dashboard creation
Through data & insights, partner with marketing leaders to establish performance benchmarks, campaign targets and recommendations.
We’re excited if you have
Degree in a marketing analytics field or equivalent practical experience
4+ years of experience as a marketing analyst using marketing tools and platforms
Experience in B2B SaaS
Experience in Adobe Analytics, CRM (Salesforce), data visualization (DOMO) and reporting
Experience collaborating with cross-functional stakeholders to drive consensus on requirements, including strategic direction, ad-hoc analysis, or development of new data pipelines
Excellent communication and organizational skills
Marketo Measure (Bizible) experience

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Korn Ferry is a global organizational consulting firm. We help clients synchronize strategy and talent to drive superior performance. We work with organizations to design their structures, roles, and responsibilities. We help them hire the right people to bring their strategy to life. And we advise them on how to reward, develop, and motivate their people. Our 10,000 colleagues serve clients in more than 50 countries . We offer five core solutions: <ul><li>Organizational Strategy</li><li>Assessment and Succession</li><li>Talent Acquisition</li><li>Leadership Development</li><li>Total Rewards</li></ul>The Research Analyst position marks the entry point for a uniquely powerful career development track - one that can truly lead anywhere. As one of us, you will have endless opportunities to innovate, make an impact, and work with the best. You will also have plenty of freedom to chart your own course, as you grow and develop with our business. Talent matters at our company. So, we have created a colleague-centric culture where everyone can make an impact - on our business, on our clients' businesses, and on their own careers. Some of the things that make our culture special: Creativity - We look to one another to generate innovative solutions, not only for our clients but also for ourselves. Collaboration - We work in an open environment with a borderless mentality, sharing the expertise of our team members around the world. Performance - We are committed to exceeding client expectations, so high performance levels are a given. Inclusivity - We encourage everyone to contribute to the success of the business; there is no role at that is insignificant. Integrity - We believe that how you go about business is as important as business results. Agility - We work in a fast-moving, dynamic industry where change is the only constant and flexibility is key to our success. KEY RESPONSIBILITIES The primary focus of the Research Analyst is supporting the practice in preparing for business development meetings and delivering on executive search projects. Typical job focus includes: <ul><li>Preparing company overviews for account teams</li><li>Researching companies and developing target lists</li><li>Identifying potential candidates from a variety of online and proprietary tools</li><li>Calling companies to determine organization structure</li></ul>A successful Research Analyst career path typically includes opportunities for promotion to Associate, which has extensive client contact and business development expectations. Career paths for successful candidates may also include a more senior Research position (e.g. "Knowledge Manager") for a sector or COE cluster. Additional responsibilities for a Research Analyst may include: Searcher™ Data Quality Management and Entry: Consistently inputting and updating highly confidential candidate records in our proprietary Client Resource Management (CRM). Business Development Support: Actively participating in designing the search and business development strategy with the Partner and Consultant; pro-active involvement as a valued team contributor throughout the search process from pitch to candidate development. Candidate ID: Providing research in support of candidate identification and business development activities of the practice. Develops appropriate candidate "target" lists for Senior Associates using the phone, print materials and a wide range of online information resources. Internal/External Call Participation: Attending and/or listening in on kick-off meetings, suggesting possible targets, and attending client briefings/meetings when possible; Attending or listening in on all applicable sector and practice meetings/calls. Focus on Client and Candidate Service: Developing a full understanding of the search and the research needs of internal clients; Developing confidence and trust of both internal and external clients. Market Intelligence: Teaming up on "proprietary" market intelligence projects in a Research Analyst sector and/or COE industry concentration; Proactively identifying and tracking organizational, industry, and/or functional trends and reporting findings. YEAR ONE CRITICAL SUCCESS FACTORS Learn the researcher role and become an effective member of the search team. Master ability to identify relevant candidate backgrounds from a variety of sources including: <ul><li>Searcher Express™ (proprietary candidate database)</li><li>LinkedIn, Capital IQ, BoardEx, Pitchbook, ZoomInfo, etc.</li><li>Industry associations and trade publications</li></ul>Manage time effectively to simultaneously balance research requests from multiple search teams. Actively engage with colleagues of all levels to create a culture of transparency, collaboration, respect, execution, and professionalism. PROFESSIONAL EXPERIENCE/QUALIFICATIONS Intelligence and Intellectual Curiosity: Must be genuinely interested in learning about people, business and industry characteristics/needs. Need the ability to quickly learn industry fundamentals and understand criteria for success. Importantly, they must have a high "EQ" (Emotional [Maturity] Quotient). Need sufficient conceptual skills to understand broad industry concepts and analytical skills to "drill down" to determine depth of experience. High Energy Level: Must work on multiple assignments simultaneously, adhering to best practice guidelines. Must be willing to work hours required to complete the assignment. "Street Smarts" The ability to quickly discern the criteria most important for candidate success in a particular search and think in a non-linear fashion so as to work smarter and creatively; Listen to and process candidate information in such a way as to determine likely fit with the opportunity and quickly "close" the conversation to specific next steps or additional source or candidate identification. Contribution to Resources: Adds to and updates Searcher. Conducts a thorough evaluation of the outcome of research provided on a search and ensures that results are recorded in Searcher. Actively contributes to the practice knowledge system as well as to practice and research meetings. Entrepreneurial Spirit: Works with minimal direction; is a self-starter but at the same time knows when to, and is comfortable with asking for direction when necessary. Provides meaningful feedback and when appropriate offers value-added suggestions for approaching the search in a different way. Provides research support in business development efforts. Efficiency and Need for Closure: Work with multiple managers and prioritize task effectively. The ability to understand to complete searches quickly and at the highest quality standards, while making a profit consistent with the value delivered. Persistence and Thoroughness: Ability to work in a fast-paced and unstructured work environment, able to assertively navigate organizational structures, but with sensitivity and finesse. Associates must reliably complete necessary paperwork and follow procedures effectively, especially those involving protecting key assets, such as proprietary databases. Outstanding Communication Skills: Although outstanding telephone skills are especially essential, Associates need excellent overall communications skills, as well. They must demonstrate excellent verbal skills on the telephone, written skills in drafting specifications and references as well as other required documents, and presentation skills in client situations. Discretion: Must project an understanding and appreciation for the strict confidentiality of client and candidate information and protect it as appropriate. Poise and Professional Presence: Although in-person client contact is not the primary focus of this position, the Research Analyst will interface frequently with very senior stakeholders, and must project a professional image. Positive Cultural Influence: Although our culture is independent and entrepreneurial, a team orientation is becoming increasingly important. At a minimum, the Associate must interface well with other office associates, but ideally will become a valued and important part of building a positive culture, raising other associates' job satisfaction levels, and increasing office productivity and retention rates. LEADERSHIP CHARACTERISTICS Getting Organized: Is well-organized, resourceful, and focused; effective and efficient at marshalling multiple resources to get things done; lays out tasks in sufficient detail to mark the trail; gets things done with less and in less time; can work on multiple tasks at once without losing track of any; foresees obstacles and plans around them. Focusing on Action and Outcomes: Attacks everything with drive and energy with an eye on the bottom line; unafraid to initiate action before all the facts are known; drives to finish everything he/she starts. Communicating Effectively: Writes and presents effectively; adjusts to fit the audience and the message; gets a message across with precision, clarity, brevity, and a relentless desire to re-read / proofread. Managing Up: Is ambitious and is comfortable marketing himself/herself to higher management; knows how to relate effectively to top management, and can advocate for him/herself Relating Skills: Warm, friendly, and interpersonally agile; easy to approach and talk to; relates well to all kinds of people; makes a pleasant first impression and builds solid relationships. Managing Diverse Relationships: Relates well to a wide variety of diverse styles, types, and classes; open to differences; effective up, down, sideways, inside, and outside; builds diverse networks; quick to find common ground; treats differences fairly and equitably; treats everyone as a preferred customer. Demonstrating Personal Flexibility: Open to lifelong, continuous personal improvement; aware of self and impact on others; responsive to feedback; is very flexible; can act in ways that seem contradictory and is adaptable to demand characteristics of different situations. EDUCATION An undergraduate degree from a well-regarded institution is required. Familiarity with Microsoft Office Products and databases (such as Bloomberg, Factiva, Lexis-Nexis) are a plus.

Korn Ferry Interview Questions

Korn Ferry Interview Guides

Korn Ferry Interview Questions

Korn Ferry Salaries by Position

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