Kantar Business Intelligence Interview Questions + Guide in 2025

Kantar is a global leader in data analytics and market research, providing insights that drive business decisions for clients across various industries.

The Business Intelligence role at Kantar is crucial for transforming data into actionable insights that can shape strategic business outcomes. In this position, you will be responsible for analyzing complex datasets, developing dashboards, and providing data visualizations that support decision-making processes. You will collaborate with cross-functional teams to identify business needs and deliver insights that align with Kantar's commitment to innovation and excellence in data analytics. Key responsibilities include conducting data analysis, presenting findings to stakeholders, and utilizing tools such as SQL, Excel, and data visualization software to communicate insights effectively. Ideal candidates will possess strong analytical skills, attention to detail, and the ability to work collaboratively in a team-oriented environment. Experience in market research or a related field, along with a passion for data-driven decision making, will make you a standout candidate for this role.

This guide is designed to provide you with tailored insights for your interview with Kantar, helping you prepare effectively and stand out as a candidate committed to leveraging data for impactful business strategies.

The interview process for a Business Intelligence role at Kantar is structured and typically involves multiple stages designed to assess both technical skills and cultural fit.

1. Initial Screening

The first step in the interview process is an initial screening, which usually takes place over the phone or via video call. This conversation is typically conducted by a member of the HR team and focuses on your background, experience, and motivations for applying to Kantar. Expect a friendly and informal atmosphere where the recruiter will gauge your fit for the company culture and the specific role.

2. Technical Assessment

Following the initial screening, candidates often undergo a technical assessment. This may include a coding test or a case study that requires you to analyze data and present your findings. The technical assessment is designed to evaluate your analytical skills, problem-solving abilities, and familiarity with relevant tools and technologies, such as SQL and Python. Be prepared to discuss your previous projects and how they relate to the role.

3. Panel Interview

The next stage typically involves a panel interview with team members, including senior analysts or managers. This interview is more in-depth and may include situational and behavioral questions, as well as discussions about your technical assessment. The panel will assess your ability to work collaboratively, your communication skills, and how you approach problem-solving in a team environment.

4. Final Interview

The final interview is often with higher-level management or department heads. This stage may include discussions about your long-term career goals, your understanding of Kantar's business model, and how you can contribute to the team. Expect to answer questions that explore your strategic thinking and how you would handle specific challenges within the role.

Throughout the process, candidates have reported a generally positive experience, with interviewers being welcoming and providing insights into the company culture. However, it is advisable to follow up with the HR team for updates, as some candidates have noted delays in communication.

As you prepare for your interview, consider the types of questions that may arise in each stage, focusing on your experiences and how they align with the expectations of the Business Intelligence role at Kantar.

Here are some tips to help you excel in your interview.

Understand Kantar's Culture and Values

Kantar places a strong emphasis on collaboration, innovation, and a supportive work environment. Familiarize yourself with their core values and how they translate into daily operations. During your interview, demonstrate how your personal values align with Kantar's culture. This will not only show that you are a good fit but also that you are genuinely interested in contributing to the team.

Prepare for Behavioral Questions

Expect a variety of behavioral questions that assess your problem-solving skills and ability to work in a team. Reflect on your past experiences and prepare specific examples that highlight your skills in managing timelines, dealing with difficult team members, and navigating challenging situations. Use the STAR (Situation, Task, Action, Result) method to structure your responses clearly and effectively.

Showcase Your Technical Proficiency

As a Business Intelligence professional, you will likely be asked about your experience with data analysis tools and methodologies. Brush up on your knowledge of SQL, Excel, and any relevant BI tools. Be prepared to discuss specific projects where you utilized these skills, including the models you used and the outcomes achieved. This will demonstrate your technical competence and ability to apply your knowledge in real-world scenarios.

Engage in Case Studies and Problem-Solving Exercises

Kantar often incorporates case studies and problem-solving exercises into their interview process. Practice analyzing data sets and presenting your findings clearly and concisely. Be ready to discuss your thought process and the rationale behind your decisions. This will showcase your analytical skills and ability to think critically under pressure.

Communicate Effectively

Throughout the interview, focus on clear and confident communication. Kantar values individuals who can articulate their thoughts and ideas effectively. Practice discussing your experiences and skills in a way that is engaging and easy to understand. Additionally, be prepared to ask insightful questions about the role and the team, as this demonstrates your interest and enthusiasm for the position.

Follow Up and Stay Engaged

After your interview, send a thoughtful thank-you email to express your appreciation for the opportunity to interview. This not only reinforces your interest in the role but also keeps you on the interviewers' radar. If you haven't heard back within the expected timeframe, don't hesitate to follow up politely to inquire about your application status.

By following these tips and preparing thoroughly, you will position yourself as a strong candidate for the Business Intelligence role at Kantar. Good luck!

In this section, we’ll review the various interview questions that might be asked during a Business Intelligence interview at Kantar. The interview process will likely assess your analytical skills, problem-solving abilities, and understanding of data management and visualization tools. Be prepared to discuss your previous experiences, technical skills, and how you approach challenges in a team environment.

Experience and Background

1. Can you describe your experience in Business Intelligence and how it relates to this role?

This question aims to gauge your familiarity with Business Intelligence concepts and your relevant experience.

How to Answer

Highlight specific projects or roles where you utilized Business Intelligence tools and methodologies. Discuss how these experiences have prepared you for the responsibilities of the role at Kantar.

Example

“In my previous role at XYZ Corp, I led a team in implementing a new BI tool that improved our reporting efficiency by 30%. I worked closely with stakeholders to understand their needs and translated those into actionable insights, which I believe aligns well with Kantar’s focus on data-driven decision-making.”

Problem Solving and Team Dynamics

2. How do you handle team members who are not meeting project deadlines?

This question assesses your interpersonal skills and ability to manage team dynamics.

How to Answer

Discuss your approach to communication and conflict resolution. Emphasize the importance of understanding the root cause of the issue and working collaboratively to find a solution.

Example

“I believe in addressing issues directly but tactfully. If a team member is struggling with deadlines, I would first have a one-on-one conversation to understand their challenges. Together, we could brainstorm solutions, whether it’s redistributing tasks or providing additional resources.”

3. Describe a difficult situation you faced in a project and how you resolved it.

This question evaluates your problem-solving skills and resilience.

How to Answer

Choose a specific example that demonstrates your critical thinking and ability to adapt. Explain the situation, your actions, and the outcome.

Example

“During a project, we encountered unexpected data discrepancies that threatened our timeline. I organized a team meeting to identify the source of the issue and we discovered a misalignment in data sources. By reallocating resources and adjusting our timeline, we were able to correct the data and deliver the project successfully.”

Technical Skills and Tools

4. What Business Intelligence tools are you proficient in, and how have you used them in your previous roles?

This question assesses your technical expertise and familiarity with industry-standard tools.

How to Answer

List the tools you are experienced with and provide examples of how you have used them to drive business insights.

Example

“I am proficient in Tableau and Power BI, which I used to create interactive dashboards for our sales team. These dashboards provided real-time insights into sales performance, enabling the team to make informed decisions quickly.”

5. Can you explain a data visualization project you worked on and the impact it had?

This question focuses on your ability to communicate data effectively.

How to Answer

Describe the project, the visualization techniques you employed, and the results achieved.

Example

“I developed a series of visualizations for a marketing campaign analysis that highlighted key performance metrics. By presenting the data in a clear and engaging way, we were able to identify underperforming areas and adjust our strategy, resulting in a 15% increase in ROI.”

Analytical Thinking

6. How do you approach data analysis when faced with incomplete or messy data?

This question evaluates your analytical skills and problem-solving approach.

How to Answer

Discuss your methodology for cleaning and analyzing data, emphasizing your attention to detail and critical thinking.

Example

“When faced with incomplete data, I first assess the extent of the missing information and its potential impact on the analysis. I then use data cleaning techniques to fill in gaps where possible and document any assumptions made. This ensures that my analysis remains robust and transparent.”

7. What steps do you take to ensure the accuracy of your data analysis?

This question assesses your commitment to quality and accuracy in your work.

How to Answer

Explain your process for validating data and analysis results, including any tools or techniques you use.

Example

“I always cross-verify my findings with multiple data sources and perform sanity checks to ensure consistency. Additionally, I often seek peer reviews to gain different perspectives and catch any potential errors before finalizing my analysis.”

Behavioral Questions

8. Why do you want to work in Business Intelligence at Kantar?

This question gauges your motivation and alignment with the company’s values.

How to Answer

Express your enthusiasm for the role and how it aligns with your career goals and interests in data-driven decision-making.

Example

“I am passionate about using data to drive strategic decisions, and Kantar’s reputation for leveraging insights to influence business outcomes resonates with me. I am excited about the opportunity to contribute to a team that values data as a critical asset.”

9. How do you prioritize tasks when managing multiple projects?

This question assesses your organizational skills and ability to manage time effectively.

How to Answer

Discuss your approach to prioritization, including any tools or methods you use to stay organized.

Example

“I prioritize tasks based on deadlines and the impact they have on the overall project goals. I use project management tools like Trello to keep track of my tasks and regularly reassess priorities to ensure I’m focusing on what’s most important.”