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A/B Testing

Algorithms

Analytics

Machine Learning

Probability

Product Metrics

Python

Statistics

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Let’s say you work on the growth team at Facebook and are tasked with promoting Instagram from within the Facebook app.

Where and how could you promote Instagram through Facebook?

You're promoting Instagram within the Facebook app. Which of the following methods involves leveraging network effects?

You're promoting Instagram within the Facebook app. Which of the following methods involves leveraging network effects?

Promoting Instagram I

To promote Instagram on Facebook, you consider allowing Instagram users to post pictures to Facebook. How could you measure the success of this feature?

To promote Instagram on Facebook, you consider allowing Instagram users to post pictures to Facebook. How could you measure the success of this feature?

Promoting Instagram II

In a strategy to promote Instagram from within Facebook, what concept might you employ to improve the value of the service?

In a strategy to promote Instagram from within Facebook, what concept might you employ to improve the value of the service?

Promoting Instagram III

Promoting Instagram

Let’s say that your company is running a standard control and variant AB test on a feature to increase conversion rates on the landing page. The PM checks the results and finds a .04 p-value.

How would you assess the validity of the result?

Experiment Validity

In an A/B test, how can you check if assignment to the various buckets was truly random?

In an A/B test, which of the following is a common method to determine if the assignment to the test groups was truly random?

In an A/B test, which of the following is a common method to determine if the assignment to the test groups was truly random?

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