GoPro, a trailblazer in digital imaging and media solutions, has transitioned from being purely a hardware company to an ecosystem provider. Now offering comprehensive software solutions that include media capturing, management, and editing, GoPro is revolutionizing how users create and share their memories.

As a Senior Product Manager for Growth and Subscription, you will leverage your analytical skills and product management expertise to expand GoPro's software user base and optimize the customer experience. This role involves collaborating with various teams to drive user acquisition and develop cutting-edge product features. Dive into an exciting journey with GoPro, driving revenue and customer engagement on a global scale.

In this guide, Interview Query will walk you through the interview process, common questions, and invaluable tips to help you succeed. Let's get started!

Submitting Your Application

The first step is to submit a compelling application that reflects your technical skills and interest in joining GoPro as a Senior Product Manager, Growth and Subscription. Whether you were contacted by a GoPro recruiter or have taken the initiative yourself, carefully review the job description and tailor your CV according to the prerequisites.

Tailoring your CV may include identifying specific keywords that the hiring manager might use to filter resumes and crafting a targeted cover letter. Furthermore, don’t forget to highlight relevant skills and mention your work experiences, especially those that demonstrate an ability to increase user base and revenue as outlined in the job description.

Recruiter/Hiring Manager Call Screening

If your CV makes it to the shortlisted list, a recruiter from the GoPro Talent Acquisition Team will make contact and verify key details like your experiences and skill level. Behavioral questions may also be part of the screening process.

In some cases, the GoPro hiring manager may participate during the screening call to clarify any of your queries about the role and the company itself. They may also engage in preliminary technical and behavioral discussions.

The whole recruiter call should take about 30-45 minutes.

Technical Virtual Interview

Successfully navigating the recruiter round will earn you an invitation for the technical screening round. Technical screening for the Senior Product Manager role usually is conducted through virtual means, including video conference and screen sharing. Questions in this 1-hour long interview will likely revolve around your experience in product management in B2C SW companies, proficiency in data analysis, A/B Testing, and statistics.

In addition to these, your ability to create and implement initiatives like A/B tests and subscription user acquisition features will be assessed. Analytical thinking and an ability to draw conclusions using both quantitative and qualitative data are crucial here.

Onsite Interview Rounds

After a second recruiter call outlining the next stage, you’ll be invited to attend the onsite interview loop. Multiple interview rounds, varying with the role, will be conducted during your day at the GoPro office or virtually, if you’re a remote candidate. Interviews will typically be conducted by team members from different functional areas you will be closely working with, including the subscription business team, the business development team, the analytics team, and the consumer insights team.

If take-home assignments were part of the process, expect to present your results during the onsite interview. This phase will evaluate your technical skill, collaborative leadership, and capability to prioritize and manage product feature backlogs.

Quick Tips For GoPro Senior Product Manager Interviews

Here are three tips for acing your GoPro Senior Product Manager interview based on past interview experiences:

• Know Your GoPro Products: GoPro questions are standardized and often involve situational scenarios concerning their products. Study GoPro’s ecosystem and understand how you would personally enhance or test their features.

• Be Data Driven: GoPro evaluates how well you can derive business-driving insights using data. Brush up on your knowledge of statistics and A/B testing, as these can be critical to your interview success.

• Embody GoPro’s Spirit: GoPro values innovation, collaboration, and employee well-being. Practice responding to behavioral questions with answers that reflect GoPro’s core values and culture.

Typically, interviews at Gopro vary by role and team, but commonly Product Manager interviews follow a fairly standardized process across these question topics.

• Write a query to get the average order value by gender. Given three tables representing customer transactions and customer attributes, write a query to get the average order value by gender. Round the answer to two decimal places.

• Write a function missing_number to find the missing number in an array. You have an array of integers, nums of length n spanning 0 to n with one missing. Write a function missing_number that returns the missing number in the array. Complexity of (O(n)) required.

• Find the index where the sum of the left half equals the right half. Given a list of integers, find the index at which the sum of the left half of the list is equal to the right half. If there is no such index, return -1.

• Write a function sorting to sort a list of strings in ascending order. Given a list of strings, write a function, sorting from scratch to sort the list in ascending alphabetical order. Do not use the built-in sorted function. Return the new sorted list.

• Write a query to extract the earliest date each user played their third unique song. Given a table of song_plays and a table of users, write a query to extract the earliest date each user played their third unique song. If a user has listened to less than three unique songs, display their name with a NULL date and song name.

• How would you build a model to predict which merchants DoorDash should acquire in a new market? As a data scientist at DoorDash, describe the steps and features you would use to build a predictive model to identify which merchants the company should target for acquisition when entering a new market.

• How would you determine customer service quality through the chat box for small businesses on Facebook Marketplace? Your team at Facebook focuses on helping small businesses increase sales through the Marketplace app. Explain how you would assess the quality of customer service interactions via the chat box for these small businesses.

• What business health metrics would you track on a dashboard for an e-commerce D2C sock business? As the person in charge of an e-commerce D2C business selling socks, list and explain the key business health metrics you would monitor on a company dashboard.

• Write a query to determine if user interactions (likes, comments) lead to higher purchasing volumes. Given three tables (users, transactions, and events), write a SQL query to analyze whether users who interact on the website (e.g., likes, comments) convert to purchasing at a higher volume than those who do not interact.

• How does random forest generate the forest and why use it over logistic regression? Explain the process of generating a forest in a random forest algorithm and discuss the advantages of using random forest over logistic regression.

• How do we deal with missing square footage data to construct a housing price model? You have 100K sold listings over the past three years for Seattle, but 20% are missing square footage data. Describe methods to handle this missing data to build an accurate housing price prediction model.

• How would you build a model to predict which merchants DoorDash should acquire in a new market? As a data scientist at DoorDash, outline the steps to create a model that predicts which merchants to target for acquisition when entering a new market.

• How do you detect and handle correlation between variables in linear regression? Describe methods to detect and manage correlation between variables in a linear regression model. Explain the consequences of ignoring such correlations.

• How would you design a model to detect potential bombs at a border crossing? Outline the design of a model to detect potential bombs at a border crossing, including the selection of inputs and outputs, accuracy measurement, and testing procedures.

• How many more samples are needed to decrease the margin of error from 3 to 0.3? Given a sample size (n) with a margin of error of 3, calculate the additional samples required to reduce the margin of error to 0.3.

• What is the mean and variance of the distribution of (2X - Y)? Given (X) and (Y) are independent random variables with normal distributions (X \sim \mathcal{N}(3, 4)) and (Y \sim \mathcal{N}(1, 4)), determine the mean and variance of (2X - Y).

• How do you calculate the sample size and power for an AB test? For an AB test with a test group and a control group:

• How do you calculate the necessary sample size for accurate measurement?
• If the sample size is sufficient, should the power increase or decrease to measure very small differences?

What is the average salary for a Product Manager at Gopro?

FAQ for GoPro's Senior Product Manager, Growth and Subscription Position

Q: What is the role of a Senior Product Manager, Growth and Subscription at GoPro?
The Senior Product Manager, Growth and Subscription at GoPro is responsible for expanding the user base by optimizing the customer experience in our software ecosystem. This includes building product features based on data, testing, and iteration to enhance user acquisition and retention across desktop, mobile, and web platforms.

Q: What qualifications are GoPro looking for in this position?
GoPro seeks candidates with a minimum of 7 years of Product Management experience in B2C software companies and at least 3 years specifically in Growth Product Management or a similar role. Additional qualifications include strong analytical skills, proficiency in data analysis and A/B testing, and a passion for driving revenue and customer engagement.

Q: What makes working at GoPro unique?
At GoPro, we promote autonomy and trust, providing employees the freedom to achieve their best work. We offer flexible remote work arrangements and emphasize employee wellbeing, belonging, and connection. Additionally, employees have access to cutting-edge technology, professional development opportunities, and comprehensive benefits.

Q: What benefits and perks does GoPro offer?
GoPro provides numerous benefits, including medical, dental, and vision insurance with substantial coverage for employees and their dependents. We also offer life insurance, disability benefits, generous time-off policies, paid parental leave, 401(k) options, and stock purchase plans. Employees receive their very own GoPro camera and gear, wellness reimbursements, and flexible work arrangements.

Q: How should I prepare for an interview at GoPro for the Senior Product Manager position?
Prepare for your GoPro interview by researching the company, understanding its products, and being ready to discuss your experience in product management and growth strategies. You can also practice common interview questions and brush up on data analysis techniques using platforms like Interview Query.

Embark on an exhilarating journey with GoPro as a Senior Product Manager, Growth, and Subscription. This role is an open invitation to dive into an innovative, flexible environment where your analytical prowess and strategic mindset will shape the future of media management and content creation. Be a part of GoPro's transformation from a hardware-centric company to a dynamic ecosystem, delivering cutting-edge software solutions that optimize user experiences across desktop, mobile, and web platforms. If you're passionate about driving user acquisition, revenue growth, and enhancing customer engagement, this is your moment to shine.

For deeper insights into GoPro, check out our main GoPro Interview Guide, where we've covered a range of potential interview questions. At Interview Query, we empower you with a comprehensive toolkit to approach your interviews with confidence and strategic insight.

Good luck with your interview!