GoodRx Product Manager Interview Questions + Guide in 2025

GoodRx is America's healthcare marketplace, dedicated to providing consumers with reliable health information and discounts for their healthcare needs, having saved Americans over $60 billion since its inception.

As a Product Manager at GoodRx, you will play a critical role in shaping and executing the product vision and strategy for the LeadsRx lead generation platform. This position requires a combination of strong analytical skills, technical knowledge, and the ability to communicate effectively with both technical and non-technical stakeholders. You will be responsible for developing product roadmaps, establishing metrics to assess the impact of user experience improvements, and collaborating closely with various teams such as Ad Sales, Engineering, and Data Science. The ideal candidate will possess a deep understanding of agile methodologies, a passion for driving product strategy, and the capability to prioritize competing demands while delivering innovative solutions that enhance revenue generation.

This guide will help you prepare for your interview by highlighting the key areas you should focus on, including relevant experiences and skills that align with GoodRx's mission and values.

The interview process for a Product Manager role at GoodRx is structured and involves multiple stages to assess both technical and interpersonal skills. Here’s a breakdown of what candidates can typically expect:

1. Initial Screening

The process begins with an initial phone screening, usually conducted by a recruiter. This call lasts about 30 minutes and focuses on your background, work experience, and interest in the role. The recruiter will also provide insights into GoodRx's culture and the specifics of the Product Manager position.

2. Technical Screen

Following the initial screening, candidates often undergo a technical interview. This may involve a coding assessment or a skills test, typically conducted through platforms like HackerRank. Candidates should be prepared for questions related to SQL, Python, and other relevant technical skills. The assessment is designed to evaluate your problem-solving abilities and technical knowledge in a time-constrained environment.

3. Hiring Manager Interview

The next step usually involves a one-on-one interview with the hiring manager. This session focuses on your previous projects, technical stack, and how your experience aligns with the needs of the team. Expect in-depth questions about your approach to product management, including how you prioritize features and manage product roadmaps.

4. Onsite Interviews

Candidates who progress past the hiring manager interview may be invited for onsite interviews, which can consist of multiple rounds. These typically include both technical and behavioral interviews. You may meet with cross-functional teams, including engineering, design, and data analytics, to discuss how you would collaborate with them on product initiatives. Be prepared to discuss your past experiences in detail and how they relate to the role at GoodRx.

5. Final Interview

The final stage often includes a wrap-up interview with senior leadership or a VP. This conversation may cover your overall fit within the company, your vision for the product, and how you would contribute to GoodRx's mission. It’s also an opportunity for you to ask questions about the company’s direction and culture.

As you prepare for your interview, consider the types of questions that may arise in each of these stages, particularly those that assess your product management skills and your ability to work collaboratively across teams.

In this section, we’ll review the various interview questions that might be asked during a Product Manager interview at GoodRx. The interview process will likely focus on your experience with product management, your ability to work cross-functionally, and your understanding of data-driven decision-making. Be prepared to discuss your past projects, technical knowledge, and how you approach problem-solving in a product context.

Product Management Experience

1. Can you describe a product you managed from conception to launch?

This question assesses your experience and understanding of the product lifecycle.

How to Answer

Discuss the specific product, your role in its development, and the impact it had on the business. Highlight any challenges you faced and how you overcame them.

Example

“I managed the launch of a mobile app feature that allowed users to track their prescriptions. I coordinated with engineering, design, and marketing teams to ensure alignment. The feature increased user engagement by 30% within the first month, demonstrating its value to our users.”

2. How do you prioritize features in your product roadmap?

This question evaluates your decision-making process and ability to balance various stakeholder needs.

How to Answer

Explain your criteria for prioritization, such as user feedback, business impact, and technical feasibility. Mention any frameworks you use, like RICE or MoSCoW.

Example

“I prioritize features based on a combination of user feedback, potential revenue impact, and alignment with our strategic goals. I often use the RICE framework to score features, ensuring that we focus on high-impact initiatives first.”

3. Describe a time when you had to pivot a product strategy. What led to that decision?

This question tests your adaptability and strategic thinking.

How to Answer

Share a specific instance where market feedback or data analysis prompted a change in direction. Discuss the outcome and what you learned.

Example

“During the development of a new feature, user testing revealed that our initial concept didn’t resonate with our target audience. Based on this feedback, we pivoted to a more user-friendly design, which ultimately led to a successful launch and positive user reviews.”

4. How do you measure the success of a product?

This question assesses your analytical skills and understanding of key performance indicators (KPIs).

How to Answer

Discuss the metrics you track, such as user engagement, retention rates, or revenue growth. Explain how you use these metrics to inform future product decisions.

Example

“I measure success through a combination of user engagement metrics, such as daily active users and retention rates, alongside revenue growth. For instance, after launching a new feature, I track its adoption rate and correlate it with overall revenue to assess its impact.”

Technical Knowledge

5. What is your experience with data analysis tools?

This question evaluates your technical skills and ability to leverage data in product management.

How to Answer

Mention specific tools you’ve used, such as SQL, Excel, or data visualization software. Discuss how you’ve applied these tools to inform product decisions.

Example

“I regularly use SQL to analyze user behavior data and identify trends. For example, I used SQL to segment our user base, which helped us tailor our marketing efforts and improve conversion rates by 15%.”

6. How do you collaborate with engineering teams?

This question assesses your ability to work cross-functionally and communicate effectively with technical teams.

How to Answer

Describe your approach to collaboration, including how you ensure alignment on goals and timelines. Mention any tools or methodologies you use, such as Agile or Scrum.

Example

“I collaborate closely with engineering teams by participating in daily stand-ups and sprint planning sessions. I ensure that we have clear user stories and acceptance criteria, which helps us stay aligned on project goals and timelines.”

7. Can you explain a complex technical concept to a non-technical stakeholder?

This question tests your communication skills and ability to bridge the gap between technical and non-technical teams.

How to Answer

Choose a technical concept relevant to your experience and explain it in simple terms. Highlight your ability to tailor your communication style to your audience.

Example

“When discussing our data pipeline, I explain it as a series of steps that transform raw data into actionable insights. I use analogies, like comparing it to a factory assembly line, to help non-technical stakeholders understand the process.”

Market Understanding

8. What trends do you see impacting the healthcare marketplace?

This question evaluates your industry knowledge and ability to think strategically about market dynamics.

How to Answer

Discuss current trends in healthcare, such as telehealth, personalized medicine, or regulatory changes. Explain how these trends could impact GoodRx and its products.

Example

“I see a significant trend towards telehealth services, especially post-pandemic. This shift presents an opportunity for GoodRx to expand its offerings and integrate telehealth solutions into our platform, enhancing user convenience and accessibility.”

9. How would you improve a specific GoodRx product?

This question tests your understanding of GoodRx’s offerings and your ability to think critically about product improvements.

How to Answer

Choose a specific product and discuss potential enhancements based on user feedback or market research. Be prepared to justify your suggestions.

Example

“I would enhance the prescription discount feature by integrating a price comparison tool that allows users to see real-time pricing from different pharmacies. This would empower users to make informed decisions and potentially increase our user base.”

10. How do you stay informed about industry developments?

This question assesses your commitment to continuous learning and staying current in your field.

How to Answer

Mention specific resources you use, such as industry publications, webinars, or networking events. Highlight your proactive approach to professional development.

Example

“I stay informed by subscribing to industry newsletters, attending relevant conferences, and participating in online forums. I also engage with my network of product managers to share insights and best practices.”