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Engage Partners Inc. Interview Questions

Engage Partners Inc. Interview Guides

Suppose there exists a new airline named Jetco that flies domestically across North America. Jetco recently had a study commissioned that tested the boarding time of every airline, and it came out that Jetco had the fastest average boarding times of any airline.

What factors could have biased this result, and what would you look into?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

Boarding Times Bias

A new airline came out as the fastest average boarding times compared to other airlines.  What factors could have biased this result and what would you look into?

Let’s say that your company is running a standard control and variant AB test on a feature to increase conversion rates on the landing page. The PM checks the results and finds a .04 p-value.

How would you assess the validity of the result?

Experiment Validity

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

What is a key disadvantage of the F-test when compared to multiple t-tests?

What is a key disadvantage of the F-test when compared to multiple t-tests?

Hundreds of Hypotheses

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

Engage Partners Inc. Salaries by Position

Digital AnalystOverviewAre you a data enthusiast who loves diving into digital marketing campaigns to uncover insights? Join our team as a Digital Analyst! Reporting to the Director of Strategy & Insights, you'll play a crucial role in analyzing and reporting on the performance of various digital campaigns.While we offer a hybrid in-office/work from home schedule, this role requires 3 days in our office a week. Tuesday-Thursday.Responsibilities<ul><li>Campaign Management: Track, manage, and analyze the performance of digital marketing campaigns across paid search, social media, display, and other digital channels.</li><li>Data Analysis: Collect data from multiple sources, analyze results, and prepare client reports, ensuring data accuracy and integrity.</li><li>KPI Development: Develop and monitor KPIs to measure success, drive improvements, and align with business objectives.</li><li>Optimization Support: Provide insights and tactical support for continuous campaign optimization.</li><li>Trend Identification: Identify trends and opportunities to enhance future campaigns.</li><li>Expertise Maintenance: Stay updated on analytics and digital developments.</li><li>Agency Advocacy: Advise colleagues and clients as needed, acting as an advocate for the agency.</li><li>Dashboard Management: Set up, update, and maintain client dashboards.</li><li>Client Presentations: Create and deliver persuasive client presentations that communicate insights and data-driven recommendations.</li></ul>Requirements<ul><li>Digital Tactics Knowledge: Thorough understanding of digital tactics, including paid search, paid social, and display media.</li><li>Analytical Skills: Strong analytical skills, attention to detail, and a positive problem-solving approach.</li><li>Communication Skills: Excellent written and oral communication skills.</li><li>Educational Background: Bachelor’s degree in Business, Marketing/Advertising, Computer Science, or a related field.</li><li>Experience: 2-3 years of professional experience in an analyst role.</li><li>Platform Proficiency: Experience with Google Analytics 4, Google Ads, Facebook Insights, and other ad platforms.</li><li>Tool Competency: Strong skills in Excel, PowerPoint, data visualization tools (Looker Studio), CRM systems, Keynote, CMS platforms, and other cloud-based apps.</li><li>Multitasking Ability: Ability to manage multiple priorities in a fast-paced environment.</li><li>Data Skills: Proficiency with data and statistical calculations.</li><li>Passion for Digital: A genuine passion for the digital space and its growth opportunities.</li></ul>If you're excited about turning data into actionable insights and driving digital success, we'd love to hear from you!

Engage Partners Inc. Interview Questions

Engage Partners Inc. Interview Guides

Engage Partners Inc. Interview Questions

Engage Partners Inc. Salaries by Position

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