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Engage Partners Inc. Interview Questions

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What’s the difference between Lasso and Ridge Regression?

Under what circumstances is it recommended to use Lasso regression over Ridge regression?

Under what circumstances is it recommended to use Lasso regression over Ridge regression?

Lasso vs Ridge

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

What is a key disadvantage of the F-test when compared to multiple t-tests?

What is a key disadvantage of the F-test when compared to multiple t-tests?

Hundreds of Hypotheses

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

In an A/B test, how can you check if assignment to the various buckets was truly random?

In an A/B test, which of the following is a common method to determine if the assignment to the test groups was truly random?

In an A/B test, which of the following is a common method to determine if the assignment to the test groups was truly random?

Random Bucketing

The Manager, Performance Marketing Forecast and Analytics leads a dynamic team to drive data-informed digital marketing strategies and improve campaign performance. This role is critical in collecting, analyzing, and interpreting marketing data to deliver actionable insights, enhance forecasting, and maximize ROI. Predictive Analytics, Forecasting and Data Analytics. Key Responsibilities:<ul><li>Data-Driven Strategy: Oversee marketing analytics systems to ensure accuracy and accessibility of data across Paid Search, Display, SEO, email marketing, and other digital channels.</li><li>Performance Forecasting: Lead campaign planning by developing accurate forecasts, analyzing real-time performance data, and identifying optimization opportunities to enhance customer acquisition efforts.</li><li>Dashboard Creation & Maintenance: Develop intuitive dashboards and reports to provide actionable intelligence for stakeholders and support decision-making.</li><li>Cross-Functional Collaboration: Partner with internal teams to ensure strategic recommendations align with broader organizational goals.</li><li>Leadership: Mentor and manage a team of analysts, fostering best practices in marketing analytics and data interpretation.</li><li>SOP Management: Maintain and monitor standard operating procedures to uphold data integrity and operational consistency.</li></ul>Ideal Candidate:<ul><li>Strong expertise in marketing analytics, forecasting, and reporting tools like Power BI and Google Analytics.</li><li>Proven ability to synthesize complex data into actionable insights and communicate them effectively.</li><li>Collaborative leadership skills to guide teams and influence cross-functional initiatives.</li></ul>**Must have Forecasting and Performance Analytics and come from a Digital Marketing Background and experience presenting to Leadership.<ul><li>**Management of others required.</li><li>This is a unique opportunity to play a pivotal role in shaping marketing performance and driving impactful business outcomes.</li><li>The role may be remote as long as candidates reside in the state of FL or Atlanta Metro area.</li></ul>

Performance Marketing Analyst
Are you a data-driven marketer with a passion for turning insights into action? We’re looking for a Digital Marketing Analyst to join our team! This role is hybrid in Boca Raton, Florida, and offers competitive pay, annual performance bonus, and excellent benefits.
What You’ll Do:
Analyze and develop insights from marketing analytics to support decision-making.
Work across digital channels (Paid Search, Display, SEO, Email, Retargeting, etc.).
Build dashboards, reports, and tools to track key performance metrics.
Translate complex data into actionable marketing strategies.
Manage data accuracy, attribution, and reporting systems.
What We’re Looking For:
Experience:  5 years in digital marketing analytics (NOT a managerial role) individual contributor.
Skills:  Moderate to advanced  Excel  and  Google Analytics  (GA4) skills, Power BI, Google Search, and experience with Salesforce. Direct experience understanding and working with marketing and as a Digital marketer.
Mindset:  Strong analytical thinker who can tell a story with data.
Assessment:  May include an Excel/Google Analytics evaluation.
If you’re ready to make an impact in a fast-paced, data-driven environment, apply now!

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Performance Marketing Analyst Are you a data-driven marketer with a passion for turning insights into action? We’re looking for a Digital Marketing Analyst to join our team! This role is hybrid in Boca Raton Florida and offers competitive pay, annual performance bonus, and excellent benefits.What You’ll Do:???? Analyze and develop insights from marketing analytics to support decision-making???? Work across digital channels (Paid Search, Display, SEO, Email, Retargeting, etc.)???? Build dashboards, reports, and tools to track key performance metrics???? Translate complex data into actionable marketing strategies???? Manage data accuracy, attribution, and reporting systemsWhat We’re Looking For:Experience: 5 years in digital marketing analytics (NOT a managerial role) individual contributor.Skills: Moderate to advanced Excel and Google Analytics (GA4) skills, Power BI, Google Search and experience with Salesforce. Direct experience understanding and working with marketing and as a Digital marketer.Mindset: Strong analytical thinker who can tell a story with data. Assessment: May include an Excel/Google Analytics evaluation. If you’re ready to make an impact in a fast-paced, data-driven environment, apply now!

Engage Partners Inc. Interview Questions

Engage Partners Inc. Interview Guides

Engage Partners Inc. Interview Questions

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