Butterfly Network Product Manager Interview Questions + Guide in 2025

Butterfly Network is a pioneering digital health company dedicated to democratizing medical imaging, making high-quality ultrasound technology accessible and affordable for everyone.

As a Product Manager at Butterfly Network, you will play a critical role in shaping the future of ultrasound technology. This position involves driving strategic initiatives and executing projects that directly align with the company's mission of transforming healthcare through innovative products. Key responsibilities include managing the development of cutting-edge hardware and software solutions, fostering relationships with strategic partners, and collaborating with cross-functional teams to ensure successful product launches. The ideal candidate will possess a strong technical background, exceptional leadership skills, and a passion for enhancing patient care through technology. Experience in managing product lifecycles, integrating customer feedback, and navigating complex partnerships is essential. You should also embody Butterfly’s values of innovation, collaboration, and commitment to improving global health outcomes.

This guide will help you prepare effectively for your interview by providing insights into the role's expectations and the qualities that Butterfly Network values in a candidate.

The interview process for a Product Manager at Butterfly Network is designed to assess both technical and strategic capabilities, as well as cultural fit within the organization. The process typically unfolds in several stages:

1. Initial Recruiter Call

The first step is a brief phone call with a recruiter, lasting around 30 minutes. This conversation serves to discuss your background, the role's expectations, and the company culture. The recruiter will evaluate your experience and motivations to ensure alignment with Butterfly's mission and values.

2. Technical Interview

Following the initial screening, candidates usually participate in a technical interview, which may be conducted via video call. This session typically lasts about an hour and focuses on your problem-solving skills and technical knowledge relevant to product management. You may be asked to walk through a recent project or case study, demonstrating your approach to product development and strategic thinking.

3. Cross-Functional Interviews

Candidates who progress past the technical interview will typically have multiple one-on-one interviews with cross-functional team members, including engineers, other product managers, and possibly customer success managers. These interviews assess your ability to collaborate with various stakeholders, your understanding of product lifecycle management, and your capacity to balance immediate project needs with long-term strategic goals. Expect to discuss your past experiences in detail and how they relate to the responsibilities of the role.

4. Final Interview with Leadership

The final stage often involves a presentation to senior leadership, where you may be asked to present a product strategy or a case study relevant to Butterfly's business. This is an opportunity to showcase your analytical skills, critical thinking, and ability to communicate effectively with executive audiences. The leadership team will evaluate not only your presentation but also your responses to questions and your overall fit within the company culture.

5. Feedback and Offer

After the interviews, candidates can expect a follow-up from the recruiter regarding the outcome of their interviews. If successful, you will receive an offer that includes details about compensation, benefits, and the next steps for onboarding.

As you prepare for your interview, consider the types of questions that may arise in each of these stages, focusing on your experiences and how they align with the expectations of the Product Manager role at Butterfly Network.

In this section, we’ll review the various interview questions that might be asked during a Product Manager interview at Butterfly Network. The interview process will likely focus on your ability to drive product strategy, manage cross-functional teams, and understand the competitive landscape of medical imaging technology. Be prepared to discuss your past experiences, technical knowledge, and how you can contribute to the company's mission of democratizing medical imaging.

Product Strategy and Management

1. Describe a product you managed from conception to launch. What were the key challenges you faced?

This question assesses your experience with the full product lifecycle and your problem-solving skills.

How to Answer

Discuss the specific product, your role in its development, and the challenges you encountered, emphasizing how you overcame them.

Example

"I managed the development of a telehealth platform that integrated with our ultrasound devices. One key challenge was ensuring compliance with healthcare regulations. I collaborated closely with legal and compliance teams to navigate these complexities, which ultimately led to a successful launch and positive user feedback."

2. How do you prioritize features for a product roadmap?

This question evaluates your decision-making process and ability to balance stakeholder needs.

How to Answer

Explain your criteria for prioritization, such as user impact, business value, and technical feasibility, and provide an example of how you applied this in a previous role.

Example

"I prioritize features based on a combination of user feedback, market research, and alignment with our strategic goals. For instance, in my last role, I used a scoring system to evaluate features, which helped us focus on high-impact items that drove user engagement."

3. Can you give an example of how you used data to inform a product decision?

This question tests your analytical skills and ability to leverage data in product management.

How to Answer

Describe a specific instance where data analysis influenced your decision-making process, including the metrics you used and the outcome.

Example

"While working on a mobile app, I analyzed user engagement metrics and discovered that a significant number of users dropped off during the onboarding process. Based on this data, we redesigned the onboarding experience, which resulted in a 30% increase in user retention."

4. How do you handle conflicting priorities from different stakeholders?

This question assesses your communication and negotiation skills.

How to Answer

Discuss your approach to understanding stakeholder needs and finding a compromise that aligns with the product vision.

Example

"When faced with conflicting priorities, I facilitate a meeting with all stakeholders to discuss their needs and concerns. By aligning their goals with the overall product strategy, we can often find a solution that satisfies everyone. For example, I once mediated between marketing and engineering to prioritize a feature that enhanced user acquisition while maintaining our development timeline."

Technical Knowledge and Industry Understanding

5. What trends do you see shaping the future of medical imaging technology?

This question gauges your industry knowledge and ability to think strategically.

How to Answer

Discuss current trends in medical imaging, such as AI integration, telemedicine, or portable devices, and how they could impact Butterfly Network.

Example

"I see AI playing a crucial role in medical imaging, particularly in automating image analysis and improving diagnostic accuracy. This trend aligns with Butterfly's mission to make ultrasound more accessible and efficient, and I believe our focus on AI-driven solutions will set us apart in the market."

6. How would you approach building a developer platform for our ultrasound technology?

This question tests your understanding of platform development and ecosystem management.

How to Answer

Outline your approach to gathering requirements, engaging with developers, and ensuring the platform meets their needs.

Example

"I would start by conducting interviews and surveys with potential developers to understand their pain points and requirements. Then, I would collaborate with engineering to create a robust API and documentation, ensuring ease of use. Regular feedback loops would be essential to iterate on the platform based on developer input."

7. Describe a time when you had to pivot a product strategy. What led to that decision?

This question evaluates your adaptability and strategic thinking.

How to Answer

Explain the circumstances that necessitated the pivot, the data or insights that informed your decision, and the outcome.

Example

"During the development of a new ultrasound device, we received feedback indicating that our target market preferred a more compact design. Based on this insight, we pivoted our strategy to focus on portability, which ultimately led to a successful product launch and positive market reception."

8. How do you ensure that your products are user-friendly and meet customer needs?

This question assesses your user-centered design approach.

How to Answer

Discuss your methods for gathering user feedback and incorporating it into the product development process.

Example

"I prioritize user research throughout the product lifecycle, conducting usability tests and surveys to gather feedback. For instance, I implemented a beta testing program for our latest device, which allowed us to make critical adjustments based on real user experiences before the official launch."