The Ancestry Business Intelligence interview guide, interview questions, salary data, and interview experiences.

Ancestry Business Intelligence Interview Guide

<p>Getting ready for an Business Intelligence interview at Ancestry? The Ancestry Business Intelligence interview span across 10 to 12 different question topics. In preparing for the interview:</p>
<ul>
<li>Know what skills are necessary for Ancestry Business Intelligence roles.</li>
<li>Gain insights into the Business Intelligence interview process at Ancestry.</li>
<li>Practice real Ancestry Business Intelligence interview questions.</li>
</ul>
<p>Interview Query regularly analyzes interview experience data, and we've used that data to produce this guide, with sample interview questions and an overview of the Ancestry Business Intelligence interview.</p>


Getting ready for an Business Intelligence interview at Ancestry? The Ancestry Business Intelligence interview span across 10 to 12 different question topics. In preparing for the interview:

- Know what skills are necessary for Ancestry Business Intelligence roles.
- Gain insights into the Business Intelligence interview process at Ancestry.
- Practice real Ancestry Business Intelligence interview questions.

Interview Query regularly analyzes interview experience data, and we've used that data to produce this guide, with sample interview questions and an overview of the Ancestry Business Intelligence interview.
        

Overview

Ancestry Business Intelligence Salary

<p>We've gathered this data from parsing thousands of interview experiences sourced from members.</p>

We've gathered this data from parsing thousands of interview experiences sourced from members.

Ancestry Business Intelligence Interview Process

<p>We’re given a table of bank transactions with three columns, <code>user_id</code>, a deposit or withdrawal value (determined if the value is positive or negative), and <code>created_at</code> time for each transaction.</p>

<p>Write a query to get the total three-day rolling average for deposits by day.</p>

<p><em>Note: Please use the format <code>&#39;%Y-%m-%d&#39;</code> for the date in the outout</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>bank_transactions</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>transaction_value</code></td>
<td>FLOAT</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>dt</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>rolling_three_day</code></td>
<td>FLOAT</td>
</tr>
</tbody>
</table>


Rolling Bank Transactions

<p>Write a query to identify customers who placed more than three transactions each in both 2019 and 2020.</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>transactions</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>product_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>quantity</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>users</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p> 
<strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>customer_name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>


<p>Which of the following queries will return a list of customers and the total amount they have spent on orders?</p>


Which of the following queries will return a list of customers and the total amount they have spent on orders?

Customer Orders

<p>Let’s say you’re working for a social media company trying to grow your user base. You know that people tend to use the same social network as their peers, so you want to target all your growth and marketing efforts on specific age groups so as to take advantage of network effects.</p>

<p>You wish to begin with the age group that is currently generating the most connections (fastest growing).</p>

<p>Write a SQL query to find the average number of accepted friend requests for each age group and order the results in descending order.</p>

<p><em>Note: The average number of accepted friend requests is calculated as the total number of friend requests sent by an age group that was accepted divided by the number of members in said age group.</em></p>

<p><em>We can assume the tables hold valid data in that there are no duplicate friend requests, friend requests are only accepted once, and user A can only accept a friend request from User B after B sends A a friend request.</em></p>

<p><em>The result should be rounded to two decimal places.</em></p>

<h3>Example:</h3>

<p><strong>Input:</strong></p>

<p><strong><code>friend_requests</code></strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td>requester_id</td>
<td>INTEGER</td>
</tr>

<tr>
<td>receiver_id</td>
<td>INTEGER</td>
</tr>

<tr>
<td>sent_at</td>
<td>DATETIME</td>
</tr>
</tbody>
</table>
<p><strong><code>requests_accepted</code></strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td>accepter_id</td>
<td>INTEGER</td>
</tr>

<tr>
<td>requester_id</td>
<td>INTEGER</td>
</tr>

<tr>
<td>accepted_at</td>
<td>DATETIME</td>
</tr>
</tbody>
</table>
<p><strong><code>age_groups</code></strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td>user_id</td>
<td>INTEGER</td>
</tr>

<tr>
<td>age_group</td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td>age_group</td>
<td>VARCHAR</td>
</tr>

<tr>
<td>average_acceptance</td>
<td>FLOAT</td>
</tr>
</tbody>
</table>


Find the average number of accepted friend requests for each age group that sent the requests.

Avg Friend Requests By Age Group

Ancestry Business Intelligence Interview Questions

<div>
<p><b>About Ancestry:</b><br/> When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.<br/> <br/> We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.<br/> <br/> Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.<br/> <br/> Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.</p>
<p>Does analyzing customer behavior and optimizing marketing campaign efficiency sound fun to you? If you have a talent for communicating complex data so that marketers can apply your insights, this is the role for you!</p>
<p>In this <b>Senior Analyst, Marketing Analytics</b> role you will help drive Ancestry's success by leading marketing campaign reporting and conducting deep dives into marketing channel performance to optimize campaign efficiency. You will contribute insights to campaign and site optimizations by analyzing A/B and multivariate tests, and perform behavioral analysis on customer segments to inform our personalization strategy. Reporting to the Marketing Analytics Manager, you will partner across the organization to apply insights and drive Ancestry’s marketing strategy.</p>
<p><b> What You'll Do:</b></p>
<ul>
<li>Translate complex business questions into solid analyses that result in actionable recommendations around driving growth in customer acquisition and marketing investment.</li>
<li>Conduct advanced data analysis to extract actionable insights that inform strategic decisions across various campaigns and GTM strategies.</li>
<li>Lead cross-channel marketing campaign reporting, establish reporting requirements, and deliver timely insights about campaign performance.</li>
<li>Function as a partner to marketing channel leads and conduct deep dive analysis into channel performance, including paid media, email and organic search.</li>
<li>Create A/B testing frameworks with sound hypotheses around site and marketing campaign optimizations, validate implementation and ensure statistical significance.</li>
<li>Collect and analyze broad data from both internal and external sources to drive understanding of conversion rate, upper funnel, profitability, and acquisition.</li>
<li>Develop key performance indicators (KPIs) and metrics to assess the success of marketing initiatives, and drive continuous improvement through data-driven insights and analysis.</li>
<li>Develop clear and impactful presentations to stakeholders and marketing leadership.</li>
</ul>
<p><b> Who You Are:</b></p>
<ul>
<li>Bachelor's Degree in STEM-related field preferred or equivalent experience</li>
<li>4+ years of experience in analyzing marketing campaign performance</li>
<li>Experience with paid media marketing channel analyses (search, social, display, or TV)</li>
<li>Excellent collaboration, communication and presentation skills</li>
<li>Proactive, agile, and skilled in managing multiple projects in a fast-paced environment</li>
<li>Strong attention to detail and commitment to accuracy</li>
<li>Proficiency with advanced Excel, SQL (writing and optimizing queries), and Tableau</li>
<li>Firm understanding of A/B and multivariate testing</li>
<li>Familiarity with Adobe Analytics, Marketing Mix Modeling (MMM), Matched Market Testing, or Multi-Touch Attribution methods a plus</li>
</ul>
<p><b>Salary and Benefits:</b><br/> As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base salary range for this position: $100,800 - $134,400 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience. We will share detailed compensation data for a specific location during the recruiting process.</p>
<p><b>Additional Information:</b><br/> Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.</p>
<p>All job offers are contingent on a background check screen that complies with applicable law. For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.</p>
<p>Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.</p>
</div>
#J-18808-Ljbffr

<b><b>About Ancestry:</b></b> <br>When you join Ancestry, you join a human-centered company where every person's story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we've built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families. <br><br>We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity. <br><br>Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. <br> <br>Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people's lives? Join the curious. <br><br>Does analyzing customer behavior and optimizing marketing campaign efficiency sound fun to you? If you have a talent for communicating complex data so that marketers can apply your insights, this is the role for you! <br><br>In this <b>Senior Analyst, Marketing Analytics</b> role you will help drive Ancestry's success by leading marketing campaign reporting and conducting deep dives into marketing channel performance to optimize campaign efficiency. You will contribute insights to campaign and site optimizations by analyzing A/B and multivariate tests, and perform behavioral analysis on customer segments to inform our personalization strategy. Reporting to the Marketing Analytics Manager, you will partner across the organization to apply insights and drive Ancestry's marketing strategy. <br><br><b>What You'll Do:</b> <br><ul> <li>Translate complex business questions into solid analyses that result in actionable recommendations around driving growth in customer acquisition and marketing investment. </li><li>Conduct advanced data analysis to extract actionable insights that inform strategic decisions across various campaigns and GTM strategies. </li><li>Lead cross-channel marketing campaign reporting, establish reporting requirements, and deliver timely insights about campaign performance. </li><li>Function as a partner to marketing channel leads and conduct deep dive analysis into channel performance, including paid media, email and organic search. </li><li>Create A/B testing frameworks with sound hypotheses around site and marketing campaign optimizations, validate implementation and ensure statistical significance. </li><li>Collect and analyze broad data from both internal and external sources to drive understanding of conversion rate, upper funnel, profitability, and acquisition. </li><li>Develop key performance indicators (KPIs) and metrics to assess the success of marketing initiatives, and drive continuous improvement through data-driven insights and analysis. </li><li>Develop clear and impactful presentations to stakeholders and marketing leadership. </li></ul><b>Who You Are:</b> <ul> <li>Bachelor's Degree in STEM-related field preferred or equivalent experience </li><li>4+ years of experience in analyzing marketing campaign performance </li><li>Experience with paid media marketing channel analyses (search, social, display, or TV) </li><li>Excellent collaboration, communication and presentation skills </li><li>Proactive, agile, and skilled in managing multiple projects in a fast-paced environment </li><li>Strong attention to detail and commitment to accuracy </li><li>Proficiency with advanced Excel, SQL (writing and optimizing queries), and Tableau </li><li>Firm understanding of A/B and multivariate testing </li><li>Familiarity with Adobe Analytics, Marketing Mix Modeling (MMM), Matched Market Testing, or Multi-Touch Attribution methods a plus </li></ul> <br><br>As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base salary range for this position: $100,800 - $134,400 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience. We will share detailed compensation data for a specific location during the recruiting process. Read more about our benefits HERE. <br><br><b><b>Additional Information:</b></b> <br><br>Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities. <br><br>All job offers are contingent on a background check screen that complies with applicable law. For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records. <br> <br>Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.

<p><b>About Ancestry:</b><br/>When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.<br/><br/>We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.<br/><br/>Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.<br/><br/>Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.</p><p>Does analyzing customer behavior and optimizing marketing campaign efficiency sound fun to you? If you have a talent for communicating complex data so that marketers can apply your insights, this is the role for you!</p><p>In this <b>Senior Analyst, Marketing Analytics</b> role you will help drive Ancestry's success by leading marketing campaign reporting and conducting deep dives into marketing channel performance to optimize campaign efficiency. You will contribute insights to campaign and site optimizations by analyzing A/B and multivariate tests, and perform behavioral analysis on customer segments to inform our personalization strategy. Reporting to the Marketing Analytics Manager, you will partner across the organization to apply insights and drive Ancestry’s marketing strategy.</p><p><b>What You'll Do:</b></p><ul><li>Translate complex business questions into solid analyses that result in actionable recommendations around driving growth in customer acquisition and marketing investment.</li><li>Conduct advanced data analysis to extract actionable insights that inform strategic decisions across various campaigns and GTM strategies.</li><li>Lead cross-channel marketing campaign reporting, establish reporting requirements, and deliver timely insights about campaign performance.</li><li>Function as a partner to marketing channel leads and conduct deep dive analysis into channel performance, including paid media, email and organic search.</li><li>Create A/B testing frameworks with sound hypotheses around site and marketing campaign optimizations, validate implementation and ensure statistical significance.</li><li>Collect and analyze broad data from both internal and external sources to drive understanding of conversion rate, upper funnel, profitability, and acquisition.</li><li>Develop key performance indicators (KPIs) and metrics to assess the success of marketing initiatives, and drive continuous improvement through data-driven insights and analysis.</li><li>Develop clear and impactful presentations to stakeholders and marketing leadership.</li></ul><p><b>Who You Are:</b></p><ul><li>Bachelor's Degree in STEM-related field preferred or equivalent experience</li><li>4+ years of experience in analyzing marketing campaign performance</li><li>Experience with paid media marketing channel analyses (search, social, display, or TV)</li><li>Excellent collaboration, communication and presentation skills</li><li>Proactive, agile, and skilled in managing multiple projects in a fast-paced environment</li><li>Strong attention to detail and commitment to accuracy</li><li>Proficiency with advanced Excel, SQL (writing and optimizing queries), and Tableau</li><li>Firm understanding of A/B and multivariate testing</li><li>Familiarity with Adobe Analytics, Marketing Mix Modeling (MMM), Matched Market Testing, or Multi-Touch Attribution methods a plus</li></ul><p><b>Compensation:</b><br/>As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base salary range for this position: $100,800 - $134,400 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience. We will share detailed compensation data for a specific location during the recruiting process.</p><p><b>Additional Information:</b><br/>Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.</p><p>All job offers are contingent on a background check screen that complies with applicable law.</p>
#J-18808-Ljbffr

Ancestry Business Intelligence Interview Guide

Overview

Ancestry Business Intelligence Salary

Ancestry Business Intelligence Interview Process

Ancestry Business Intelligence Interview Questions

Ancestry Business Intelligence Jobs